Evolutionary Psychology: new perspectives on sport marketing?

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Smith, Aaron C. T and Stewart, Bob (2010) Evolutionary Psychology: new perspectives on sport marketing? International Journal of Sport Management and Marketing, 8 (3/4). pp. 265-276. ISSN 1475-8962 (print) 1740-2808 (online)


Evolutionary psychologists view the human mind as a product of evolution. This paper considers how evolutionary psychology can be employed by sport marketing practitioners to better understand sport consumption. It reviews the position and research of evolutionary psychology, explains its potential as a marketing perspective, examines its criticisms, and reveals its utility to sport marketing practitioners. The paper cautions that socio-cultural explanations for consumption behaviour should not be displaced from awareness, but at the same time, the cognitive architecture of the mind is of direct relevance to consumption behaviour and warrants further research from a sport marketing perspective.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/7300
DOI 10.1504/IJSMM.2010.037508
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1604 Human Geography
Historical > SEO Classification > 9501 Arts and Leisure
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords ResPubID20533, evolutionary psychology, consumer psychology, sports fans, fan behaviour, sport marketing, sport consumption
Citations in Scopus 0 - View on Scopus
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