Should TV ads aimed at children be banned in Australia?

Full text for this resource is not available from the Research Repository.

Watne, Torgeir (2007) Should TV ads aimed at children be banned in Australia? In: ANZMAC 2007: 3Rs, reputation responsibility relevance. Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen, eds. University of Otago, Dunedin, NZ, pp. 2397-2405.

Abstract

The advertising industry is facing harsh criticism these days: advertising is blamed for the growth in childhood obesity, materialism and the commercialisation of childhood. Concerned voices are calling for stricter laws and regulations for advertising that targets children. This paper examines the situation in countries where advertising targeting children has been banned in broadcast media. It then evaluates the efficacy of introducing similar regulations in Australia. Academic literature and recent discussions in the “ban-countries” do not provide evidence that this type of regulated response has the desired effect, nor do they demonstrate that advertising leads to, for example, obesity in the first place. It would appear that only anecdotal evidence supports this connection. This situation should be seen as an opportunity for the industry to act responsibly, rather than a need to ban advertising to children. Paper delivered at Australian and New Zealand Marketing Academy Conference, 3-5 December 2007 held at University of Otago, Dunedin, NZ

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/10098
Official URL http://pandora.nla.gov.au/pan/25410/20080806-0000/...
ISBN 9781877156299
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1505 Marketing
Keywords ResPubID19814, advertising, television, child, children, Australia, broadcast media
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login