Islam, Hafizul and Miah, Shah Jahan (2012) Motivation-based IS Evaluation Strategy: a Perspective of Marketing Information Systems. In: ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012. Lamp, John, ed. Australasian Conference on Information Systems, Geelong, Victoria.

Abstract

The article describes the importance of motivational factors through an analysis of the core TAM constructs in the context of marketing IS evaluation. We argue that our findings compliment current IS evaluation strategy, specially for measuring motivational elements for online IS. The study consequently provides an empirical validation of the importance of motivational and behavioural factors. Through an experimental analysis we evaluated the relative importance of perceived enjoyment with perceived usefulness of using an online website for shopping purposes and found that enjoyment was by fa r the dominant predictor of attitude towards online shopping. The result illustrates that in terms of IS evaluation online environmen ts have moved from being functional online applications to being functional, engaging and interactive online IS (e.g. websites). ---Conference held Geelong Waterfront Campus, Deakin University, Geelong, Victoria, 3-5 December, 2012

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