How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles

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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/27202
Official URL http://www.anzmac.org/_resourceitems/1423706904ANZ...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords marketers; targeting; segments; vacation preferences
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