Do competing supermarkets generally have the same sort of shoppers?

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Lees, Gavin and Winchester, Maxwell ORCID logoORCID: https://orcid.org/0000-0001-5458-517X (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/29026
Official URL http://www.anzmac.org/conference_archive/2013/pape...
ISBN 9780646563305
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords segmentation; marketing; consumers; Melbourne
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