Strategic Sport Marketing

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Shilbury, David, Quick, Shayne and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (1998) Strategic Sport Marketing. Allen & Unwin, Sydney.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/29626
Edition 1
Official URL https://www.allenandunwin.com/browse/books/general...
ISBN 9781864484618
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords marketing strategy; sport management; sponsorship
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