Do the NBD Dirichlet's empirical generalisations hold true for radio listening?

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Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/30614
Official URL http://www.duplication.net.au/ANZMAC09/papers/ANZM...
ISBN 9781863081580
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords brand loyalty; consumer goods markets; brand size; New Zealand; radio stations
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