Business Activities Associated with Social Customer Relationship Management (Social-CRM)

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Sellitto, Carmine ORCID: 0000-0001-6119-9242 (2015) Business Activities Associated with Social Customer Relationship Management (Social-CRM). Academy of Taiwan Business Management Review, 11 (2). 125 - 131. ISSN 1813-0534

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Academy of Taiwan Business Management Review is on the Australian Business Deans Council Journal Quality List and is ranked at level B.
Item type Article
URI https://vuir.vu.edu.au/id/eprint/30737
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords social media; social networks; customer engagement; strategic marketing
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