The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis

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Schwarz, Eric ORCID logoORCID: https://orcid.org/0000-0002-2035-7723, Murphy, PR and Caldwell, Barbara (2013) The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis. Journal of Applied Marketing Theory, 4 (1). 29 - 39. ISSN 2151-3236

Item type Article
URI https://vuir.vu.edu.au/id/eprint/33354
Official URL http://www.jamt-online.org/OJS/index.php/JAMT/arti...
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Current > Division/Research > College of Sports and Exercise Science
Keywords sport business; sport marketing; bankruptcy; financial risk management; recovery marketing
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