Advanced Theory and Practice in Sport Marketing

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Schwarz, Eric ORCID: 0000-0002-2035-7723, Hunter, JD and LaFleur, A (2013) Advanced Theory and Practice in Sport Marketing. (2nd ed.) Routledge, Abingdon, Oxon.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/37403
Edition 2nd
ISBN 9780415518475
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords sports marketing; marketing
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