Advanced Theory and Practice in Sport Marketing
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Schwarz, Eric ORCID: 0000-0002-2035-7723 and Hunter, JD (2008) Advanced Theory and Practice in Sport Marketing. Butterworth-Heinemann, Oxford, UK.
Item type | Book |
URI | https://vuir.vu.edu.au/id/eprint/37404 |
Edition | 1st |
ISBN | 9780750684910 |
Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL) |
Keywords | sports marketing; marketing |
Citations in Scopus | 23 - View on Scopus |
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