De ongrijpbare sportfan brand management in de 21ste eeuw

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Rein, Irving, Kotler, Philip, Shields, Ben and Westerbeek, Hans ORCID: 0000-0001-5092-9676 (2008) De ongrijpbare sportfan brand management in de 21ste eeuw. Arko Sports Media, Nieuwegein, Netherlands.

Abstract

Tips and ideas for building and maintaining a sports fan / sports brand relationship.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/39201
ISBN 9789054720638
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords Communication in marketing, sports marketing, sports brands
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