Decoding destinations, know your audience - an empirical analysis of image and functional drivers of city brand attractiveness across stakeholder audiences

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Linley, Michael ORCID: 0000-0001-5278-1177 (2022) Decoding destinations, know your audience - an empirical analysis of image and functional drivers of city brand attractiveness across stakeholder audiences. In: International Place Branding Association (IPBA) Conference, 12 - 14 Oct 2022, Aix-en-Provence, France.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/46412
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > Division/Research > Institute for Sustainable Industries and Liveable Cities
Keywords destinations, image, branding, place brand measurement, residents as stakeholders
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