The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet

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Zhang, Zhu and Won, Doyeon (2009) The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet. International Journal of Sport Management and Marketing, 6 (1). pp. 87-105. ISSN 1475-8962

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/4738
DOI 10.1504/IJSMM.2009.026758
Official URL http://dx.doi.org/10.1504/ijsmm.2009.026758
Subjects Historical > FOR Classification > 0806 Information Systems
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Sport and Exercise Science
Keywords ResPubID19207, trust, psychological attachment, purchasing intentions, licensed sport merchandise, internet shopping, sport consumers, consumer intentions, sport marketing, online shopping, e-shopping, structural equation modelling
Citations in Scopus 2 - View on Scopus
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