Understanding blockchain's role in social media marketing: A review of academic literature and social media discussions
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Ramlakan, Ashish Prithviraj, Gupta, Ruchi, Islam, Sardar M. N 
ORCID: 0000-0001-9451-7390 and Miao, Yuan ORCID: 0000-0002-6712-3465
(2023)
Understanding blockchain's role in social media marketing: A review of academic literature and social media discussions.
In:
The Rise of Blockchain Applications in Customer Experience.
Majeed, M, Ofori, K, Amoako, G, Alolo, ARA and Awini, G, eds.
IGI Global, Hershey PA, USA, pp. 1-43.
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| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/48181 |
| DOI | 10.4018/978-1-6684-7649-9.ch001 |
| Official URL | https://www.igi-global.com/gateway/chapter/333909 |
| ISBN | 9781668476499 |
| Subjects | Current > FOR (2020) Classification > 3506 Marketing Current > FOR (2020) Classification > 4606 Distributed computing and systems software Current > Division/Research > Institute for Sustainable Industries and Liveable Cities |
| Keywords | blockchain; marketing campaigns; economic benefits; social networking; security; social interaction; consumer engagement; consumer behaviour |
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