Good Living Tourism: Case Studies of Two Food and Wine Regions in Victoria: Yarra Valley and Macedon Ranges
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Roberts, Linda Margaret and Deery, Margaret (2004) Good Living Tourism: Case Studies of Two Food and Wine Regions in Victoria: Yarra Valley and Macedon Ranges. In: International wine tourism research : proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May 2-5, 2004. Carlsen, Jack and Charters, Stephen, eds. Vineyard Publishing Pty Ltd, Guildford, Australia.
Abstract
This paper provides an overview of the development and growth of two wine and food regions in Victoria, Australia. It uses in-depth interview material to examine the characteristics of each region and the particular elements that have encouraged the growth of the areas. In particular, the case studies discuss the role of food and wine groups and the impact that certain “champions” have in shaping the success of these groups. The case studies conclude by discussing the barriers for further development in each region.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/5793 |
| ISBN | 1740168011 |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | ResPubID7672 wine industry, wine making, wine tourism, regional tourism |
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