Product Development Strategies

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Mishra, Vijay Kumar (2008) Product Development Strategies. In: Dairy Processing and Quality Assurance. Chandan, Ramesh C, Kilara, Arun and Shah, Nagendra P, eds. Willey-Blackwell, Ames, Iowa, USA, pp. 429-442.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6282
ISBN 9780813827568
Subjects Historical > Faculty/School/Research Centre/Department > School of Biomedical and Health Sciences
Historical > FOR Classification > 0908 Food Sciences
Historical > SEO Classification > 8601 Processed Food Products and Beverages (excl. Dairy Products)
Keywords ResPubID15993, new product development (NPD), consumer demand, product life cycle, government policy and legislation, product innovations - Yakult's probiotic drink, gluten-free bread, and margarine, product life cycle
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