The New Greenwash? Potential Marketing Problems with Carbon Offsets

Download
Full text for this resource is not available from the Research Repository.
Export

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana ORCID: 0000-0002-4887-6680 (2010) The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies, 18 (1). pp. 49-54. ISSN 1320-7156

Abstract

Firms and consumers have realised the need to make changes in their consumption due to environmental issues like global warming. These changes likely rely on consumers using information about products to make more responsible choices. However, some of these messages - particularly those dealing with carbon offset programs - are potentially misleading, which may then prevent consumers from undertaking responsible behaviours. This paper examines several issues that are important to the marketing of carbon offsets.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/7327
Subjects Historical > FOR Classification > 0502 Environmental Science and Management
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID20600, carbon offsets, consumer behaviour, green guidelines, greenwashing, regulation
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)