Australian amateur soccer and ethnicity: cross-cultural marketing challenges

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Westerbeek, Hans and Smith, Aaron (2005) Australian amateur soccer and ethnicity: cross-cultural marketing challenges. In: Football Fever: crossing boundaries. Nicholson, Matthew, Stewart, Bob and Hess, Rob, eds. Maribyrong Press, Hawthorn, Vic, pp. 73-88.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/8280
ISBN 0975238426
Subjects Historical > FOR Classification > 1106 Human Movement and Sports Science
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords ResPubID22653, sport, culture, cultural heritage, identity, Anglo-Australian, multi-cultural society, immigrants
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