Marketing Cases in the Asia-Pacific Region
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Ho, Henry Wai Leong and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.
Abstract
14 detailed case studies covering a range of marketing topics.
| Item type | Book |
| URI | https://vuir.vu.edu.au/id/eprint/8657 |
| ISBN | 9780730300243 (print), 9780730300250 (online) |
| Subjects | Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of International Business |
| Keywords | ResPubID24263, marketing, asia, pacific, case studies |
| Download/View statistics | View download statistics for this item |
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