Teaching Customer Relationship Management (CRM) as part of an Enterprise Systems program

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McCarthy, Brendan (2011) Teaching Customer Relationship Management (CRM) as part of an Enterprise Systems program. In: Proceedings of the 17th IBIMA Conference on Creating Global Competitive Economies: A 360-degree Approach. International Business Information Management Association, pp. 1244-1250.

Abstract

This paper describes the development and teaching of a module in customer relationship management as part of an Enterprise Systems program

Additional Information

Held: Milan, Italy; 14-15 November 2011
Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/9624
ISBN 9780982148969
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > FOR Classification > 0806 Information Systems
Historical > SEO Classification > 9305 Education and Training Systems
Keywords ResPubID23768, customer relations, customer service, Enterprise Resource Planning Systems, customers
Citations in Scopus 0 - View on Scopus
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