Culture, generational membership and perspections of educational excellence: counterintuitive implications for marketing education across cultures

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Mitsis, Ann and Foley, Patrick (2010) Culture, generational membership and perspections of educational excellence: counterintuitive implications for marketing education across cultures. In: Proceedings of the 2010 Academy of Marketing Science (AMS) Cultural Perspectives in Marketing Conference, Lille, France, 21-24 July 2010. Academy of Marketing Science, Lille, France, pp. 108-113.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/9924
ISBN 0939783803
Subjects Historical > FOR Classification > 1302 Curriculum and Pedagogy
Historical > FOR Classification > 1303 Specialist Studies in Education
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > SEO Classification > 9104 Management and Productivity
Keywords ResPubID21281, business students, higher education, marketing of education, student perceptions, students
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