Sources for authentic visitor experiences: preliminary findings from museums in Australia

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Hede, Anne-Marie, Thyne, Maree and White, Tabitha (2010) Sources for authentic visitor experiences: preliminary findings from museums in Australia. In: AM2010 : Transformational Marketing: Academy of Marketing Conference, 6-8 July, 2010, Coventry University Business School.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9961
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1505 Marketing
Keywords ResPubID21733, Authenticity, Contemporary museums, visitor perceptions
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