Baş, A

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7 June 2013
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7 June 2013

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 and Watne, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.