Carlson, Les

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Polonsky, Michael Jay, Carlson, Les, Prothero, Andrea and Kapelianis, Dimitri (2002) A Cross-cultural examination of the environmental information on packaging: implications for advertisers. In: New directions in international advertising research. Advances in International Marketing, 12 . JAI Elsevier Science, Amsterdam, pp. 153-174.


Polonsky, Michael Jay, Carlson, Les and Fry, Marie-Louise (2003) The harm chain: a public policy development and stakeholder perspective. Marketing theory, 3 (3). pp. 345-364. ISSN 1741-301x Online 1470-5931 Print