Conference or Workshop Item

Watne, Torgeir, Cheong, Marc and Turner, W (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.

Watne, Torgeir and Cheong, Marc (2013) Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users. In: Australia New Zealand Marketing Academy Conference 2013 : proceedings, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.