Article

Ho, Henry Wai Leong and Madden-Hallett, Helen ORCID: 0000-0003-1170-9747 (2018) A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Asian Journal of Business Research, 8 (2). pp. 34-56. ISSN 2463-4522

Madden-Hallett, Helen and Ho, Henry Wai Leong (2008) Effective Tools for Marketing Education Based on Adopted Customer Service Models. International Journal of Instructional Technology and Distance Learning, 5 (9). ISSN 1550-6908

Madden-Hallett, Helen and Ho, Henry Wai Leong (2008) Catch me I'm Fallling. Using Technology to Assist Educationally Disadvantaged Students: A Case Study on the Western Region of Melbourne, Australia. International Journal of Education and Development Using Information and Communication Technology, 4 (2). pp. 47-59. ISSN 1814-0556

Ali, Shameem and Ho, Henry Wai Leong (2007) Using assessment tasks to shift focus to learning rather than evaluating students. Journal of American Academy of Business, Cambridge, 11 (1). pp. 269-274. ISSN 1540-1200

Book

Ho, Henry Wai Leong and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.

Book Section

Madden-Hallett, Helen and Ho, Henry Wai Leong (2010) Help is at Hand : the Functionality of WebCT to Facilitate Marketing Student Learning. In: The Pinnacle of Marketing Education : 2010 Conference Proceedings. Cadwallader, Susan and Brodowsky, Glen H, eds. Marketing Educators' Association, Seattle, Washington, p. 104.

Madden-Hallett, Helen and Ho, Henry Wai Leong (2010) Help is at hand: A study of the usage rate of a variety of WebCT functions to facilitate online student learning. In: Proceedings of 'Managing and marketing organizations in an era of global economic uncertainty and environmental complexity', the 4th Biennial Academy of World Business, Marketing and Management Development Conference, Oulu, Finland, 12-15 July 2010. Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle, eds. Academy of World Business, Perth, W.A., pp. 126-132.