Article

Hede, Anne-Marie ORCID: 0000-0002-6204-7088, Kerrigan, Finola ORCID: 0000-0002-5730-7519 and Thyne, Maree (2022) Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23 (2). pp. 249-265. ISSN 1470-5931

Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951

Thyne, Maree and Hede, Anne-Marie (2016) Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32 (15-16). 1478 - 1493. ISSN 0267-257X

Hede, Anne-Marie, Garma, Romana ORCID: 0000-0002-4887-6680, Josiassen, A and Thyne, Maree (2014) Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48 (7-8). 1395 - 1412. ISSN 0309-0566

Hede, Anne-Marie and Thyne, Maree (2010) A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26 (7-8). pp. 686-705. ISSN 0267-257X (print) 1472-1376 (online)

Book Section

Thyne, Maree and Hede, Anne-Marie (2010) The literary fan: legitimising fandom in the presence of the inauthentic. In: AM 2010 Transformational Marketing: Proceedings of Academy of Marketing. Academy of Marketing, pp. 80-87.

Thyne, Maree, Hede, Anne-Marie and White, Tabitha (2009) Co-constructing the museum visitors’ experience: a case of two literary museums. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Watne, Torgeir (2007) Should TV ads aimed at children be banned in Australia? In: ANZMAC 2007: 3Rs, reputation responsibility relevance. Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen, eds. University of Otago, Dunedin, NZ, pp. 2397-2405.

Conference or Workshop Item

Hede, Anne-Marie, Thyne, Maree and White, Tabitha (2010) Sources for authentic visitor experiences: preliminary findings from museums in Australia. In: AM2010 : Transformational Marketing: Academy of Marketing Conference, 6-8 July, 2010, Coventry University Business School.