2009

Mitsis, Ann, Foley, Patrick and Skarmeas, Dionysis (2009) Is Brand Personality An Antecedent To Quality Perceptions? In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Tojib, Dewi, ed. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Hall, John, O'Mahony, Barry G and Vieceli, Julian (2009) A Model of Predictors of Attendance at Major Sporting Events. In: Sustainable Management and Marketing Conference, Melbourne, 30th November-2nd December 2009. Tojib, Dewi, ed. Australian & New Zealand Marketing Academy, Canning Bridge, WA.

Snuggs, Elizabeth, Brace-Govan, J, Minahan, S and Dubelaar, C (2009) To Wrap or Not to Wrap? What is Expected? some initial findings from a study of gift wrapping. In: Australian and New Zealand Marketing Academy Conference, 30 November 2009-02 December 2009, Melbourne, Victoria.

Garma, Romana ORCID: 0000-0002-4887-6680 and Bove, Liliana (2009) Customer Citizenship Behaviours Directed at Service Personnel: What the Experts have to Say. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Garma, Romana ORCID: 0000-0002-4887-6680, Vocino, A and Polonsky, M (2009) Modelling General and Carbon Related Environmental Knowledge, Attitudes and Behaviour. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.

December 2009

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.