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Integrated Marketing Communication: A Balanced Approach

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H (2019) Integrated Marketing Communication: A Balanced Approach. Oxford University Press, Victoria, Australia.

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Item Type: Book
Edition: 1st
ISBN: 9780195596717
Uncontrolled Keywords: Marketing Communication ; Consumer Behaviour ; Marketing Communication Strategy ; Planning ; Positioning ; Advertising; Public Relations ; Direct Marketing ; Sales Promotion ; Electronic Media ; Social Media
Subjects: Current > FOR Classification > 1505 Marketing
Current > Division/Research > First Year College
SWORD Depositor: Symplectic Elements
Depositing User: Symplectic Elements
Date Deposited: 02 Sep 2020 05:41
Last Modified: 02 Sep 2020 05:41
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