Integrated Marketing Communication: A Balanced Approach

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Winchester, Maxwell ORCID: 0000-0001-5458-517X, Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H (2019) Integrated Marketing Communication: A Balanced Approach. Oxford University Press, Victoria, Australia.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/41031
Edition 1st
Official URL https://www.oup.com.au/books/higher-education/mana...
ISBN 9780195596717
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > First Year College
Keywords Marketing Communication ; Consumer Behaviour ; Marketing Communication Strategy ; Planning ; Positioning ; Advertising; Public Relations ; Direct Marketing ; Sales Promotion ; Electronic Media ; Social Media
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