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Browse by Author: Madden-Hallett, Helen

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Number of items: 15.

Article

Ho, Henry Wai Leong and Madden-Hallett, Helen ORCID: 0000-0003-1170-9747 (2018) A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Asian Journal of Business Research, 8 (2). pp. 34-56. ISSN 2463-4522

Madden-Hallett, Helen (2009) Corporate Ethics, Personal Ethics: One and the Same? Identifying Ethical Captains of Industry. Journal of Business Systems, Governance and Ethics, 4 (3). pp. 1-9. ISSN 1833-4318

Madden-Hallett, Helen and Ho, Henry Wai Leong (2008) Effective Tools for Marketing Education Based on Adopted Customer Service Models. International Journal of Instructional Technology and Distance Learning, 5 (9). ISSN 1550-6908

Madden-Hallett, Helen and Ho, Henry Wai Leong (2008) Catch me I'm Fallling. Using Technology to Assist Educationally Disadvantaged Students: A Case Study on the Western Region of Melbourne, Australia. International Journal of Education and Development Using Information and Communication Technology, 4 (2). pp. 47-59. ISSN 1814-0556

Kannan, Selvi and Madden-Hallett, Helen (2006) Population Ageing Challenges Knowledge Management and Sustaining Marketing Culture. International journal of knowledge, culture and change management, 6 (3). pp. 57-69. ISSN 1447-9524

Madden-Hallett, Helen, Hall, John and Binney, Wayne (2006) The Creation of Effective Learners Using an Autarchic Study Method. International Journal of Learning, 12 (12). pp. 29-36. ISSN 1447-9494

Kidd, Jeffrey N and Madden-Hallett, Helen (2002) Access to the internet for marketing students - a pilot study. The ethics and equity of e-learning in higher education (2). pp. 83-92. ISSN 14445700

Book Section

Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland.

Ali, Shameem (2011) The declining popularity of Werribee Park. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland.

Madden-Hallett, Helen and Ho, Henry Wai Leong (2010) Help is at Hand : the Functionality of WebCT to Facilitate Marketing Student Learning. In: The Pinnacle of Marketing Education : 2010 Conference Proceedings. Cadwallader, Susan and Brodowsky, Glen H, eds. Marketing Educators' Association, Seattle, Washington, p. 104.

Madden-Hallett, Helen and Ho, Henry Wai Leong (2010) Help is at hand: A study of the usage rate of a variety of WebCT functions to facilitate online student learning. In: Proceedings of 'Managing and marketing organizations in an era of global economic uncertainty and environmental complexity', the 4th Biennial Academy of World Business, Marketing and Management Development Conference, Oulu, Finland, 12-15 July 2010. Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle, eds. Academy of World Business, Perth, W.A., pp. 126-132.

Madden-Hallett, Helen (2009) Identifiers of Corporate Ethics. In: INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference. Victoria University and Swinburne University , Melbourne On-Line, pp. 1-9.

Hall, John, Madden-Hallett, Helen and Binney, Wayne (2004) Autarchic Study Techniques and Self Determination Theory in Marketing Education. In: AARE 2004 : Doing the public good : positioning educational research ; AARE 2004 International Education Research conference proceedings. Australian Association for Research in Education, Melbourne, Vic..

Book

Ho, Henry and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.

Thesis

Madden-Hallett, Helen (2017) Generation Y’s Brand Perceptions of Industrial Unions in the Context of Declining Membership. Other Degree thesis, Victoria University.