Global Marketing

Download
Full text for this resource is not available from the Research Repository.
Export

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

Abstract

It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support ...

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/42216
Edition 2nd
Official URL https://global.oup.com/academic/product/marketing-...
ISBN 9780195590296
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > Division/Research > First Year College
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)