Article

Saldanha, Natalya ORCID: https://orcid.org/0000-0002-0980-8757, Mulye, Rajendra ORCID: https://orcid.org/0000-0002-5441-4693 and Japutra, Arnold ORCID: https://orcid.org/0000-0002-0513-8792 (2024) How do consumers interact with social media influencers in extraordinary times? Journal of Research in Interactive Marketing, 18 (3). pp. 333-348. ISSN 2040-7122

Saldanha, Natalya ORCID: https://orcid.org/0000-0002-0980-8757, Mulye, Rajendra ORCID: https://orcid.org/0000-0002-5441-4693 and Rahman, Kaleel ORCID: https://orcid.org/0000-0002-1602-2955 (2022) Cancel culture and the consumer: a strategic marketing perspective. Journal of Strategic Marketing, 31 (5). pp. 1071-1086. ISSN 0965-254X

Saldanha, Natalya ORCID: https://orcid.org/0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel ORCID: https://orcid.org/0000-0002-1602-2955 (2018) A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing, 28 (5). pp. 434-454. ISSN 0965-254X

Saldanha, Natalya ORCID: https://orcid.org/0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel ORCID: https://orcid.org/0000-0002-1602-2955 (2018) Who is the attached endorser? an examination of the attachment-endorsement spectrum. Journal of Retailing and Consumer Services, 43. pp. 242-250. ISSN 0969-6989

Conference or Workshop Item

Saldanha, Natalya ORCID: https://orcid.org/0000-0002-0980-8757, Kachersky, Luke, Fitzgerald, Sandy, Chung, Emily, Farrell, Lisa, Laud, Gaurangi, Rahman, Kaleel ORCID: https://orcid.org/0000-0002-1602-2955, Reid, Mike and Robinson, Linda (2016) The dark side of connected health technology: how connectivity creates exercise addiction among conscientious users. In: ACR North American Advances, 2016 - 2016, Berlin.