Josiassen, Alexander

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Josiassen, Alexander, Lukas, Bryan and Whitwell, Gregory (2008) Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement. International Marketing Review, 25 (4). pp. 423-440. ISSN 0265-1335

Josiassen, Alexander and Harzing, Anne-Wil (2008) Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research. European Management Review, 5 (4). pp. 264-270. ISSN 1740-4754


Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The Country-of-Origin Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318

Josiassen, Alexander (2009) Young Australian consumers and the country-of-origin effect: investigation of the moderating roles of product involvement and perceived product-origin congruency. Australasian Marketing Journal, 18 (1). pp. 23-27. ISSN 1441-3582

Josiassen, Alexander, Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.

Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.


Assaf, Albert, Barros, Carlos Pestana and Josiassen, Alexander (2010) Hotel efficiency: a bootstrapped metafrontier approach. International Journal of Hospitality Management, 29 (3). pp. 468-475. ISSN 0278-4319

Nasir, Wan Mohd, Breen, John P and Josiassen, Alexander (2010) The effectiveness of the relationship between interaction orientation and firm performance. In: Proceedings of 'Regional Development in an Era of Global Innovation Economy', the 2010 Malaysia-Indonesia International Conference on Economics, Management and Accounting (MICEMA 2010), Selangor, Malaysia, 25-26 November 2010. Rahim, R. A, ed. Kebangsaan University, Bangi, Selangor, Malaysia.

Nasir, Wan Mohd, Breen, John P and Josiassen, Alexander (2010) Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation. In: 2nd Indonesia International Conference on Innovation, Entrepreneurship and Small Business: Developing Technopreneurship and Entrepreneurial Small Business; a Key to Sustainable Future, 11-15 July 2010, Universitas Multimedia Nusantara, Serpong, Tangerang, Indonesia. (Unpublished)

March 2011

Josiassen, Alexander (2011) Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands. Journal of Marketing, 75 (2). pp. 124-140. ISSN 0022-2429


Assaf, A. George and Josiassen, Alexander (2012) European vs. U.S. airlines: Performance comparison in a dynamic market. Tourism Management, 33 (2). pp. 317-326. ISSN 0261-5177

May 2012

Assaf, A. George and Josiassen, Alexander (2012) Time-varying production efficiency in the health care foodservice industry: A Bayesian method. Journal of Business Research, 65 (5). pp. 617-625. ISSN 0148-2963


Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951