Schwarz, Eric

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Number of items: 24.
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Article

Bradbury, T, Schwarz, Eric ORCID: 0000-0002-2035-7723 and Linton, A (2021) Experiential learning from an international perspective: An empirical study of the United States, Canada, Australia and New Zealand. International Journal of Sport Management, 22 (1). pp. 55-73. ISSN 1546-234X

Liu, D and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) Marketing professional clubs to a foreign market: the brand image of Real Madrid and its impact on behavior intentions from a Chinese perspective. Sport in Society, 23 (11). pp. 1753-1773. ISSN 1743-0437

Dick, Ronald and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness, 14 (1). pp. 38-47. ISSN 2155-2843

Liu, Dongfeng and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2019) Assessing the community beliefs about the corporate social responsibility practices of professional football clubs in China. Soccer and Society, 21 (5). pp. 584-601. ISSN 1466-0970

Yao, Q and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2017) Impacts and implications of an annual major sport event: A host community perspective. Journal of Destination Marketing and Management. ISSN 2212-571X

Yao, Q and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2017) Transnational venue management corporations and local embeddedness: A case study on the Mercedes-Benz Arena in Shanghai, China. International Journal of Sports Marketing and Sponsorship, 18 (1). 70 - 80. ISSN 1464-6668

Schwarz, Eric ORCID: 0000-0002-2035-7723, Jamieson, NI and Pitts, BG (2015) The Role of Demography and Migration in Shaping the Future of Leisure, Recreation, and Sport. International Journal of Sport Management, 16 (4). 620 - 644. ISSN 1546-234X

Schwarz, Eric ORCID: 0000-0002-2035-7723, Murphy, PR and Caldwell, B (2013) The marketing and economic implications of select bankruptcies in North American professional sports since the start of the global economic crisis. Journal of Applied Marketing Theory, 4 (1). 29 - 39. ISSN 2151-3236

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Branch, DD (2011) Social marketing as a catalyst for building new relationships between sport practitioners and academicians. Journal of Applied Marketing Theory, 2 (2). 56 - 67. ISSN 2151-3236

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2010) The role of recovery marketing to recapture a sport market over the past decade: From travel and tourism to professional and amateur sport business. Journal of Applied Marketing Theory, 1 (2). 24 - 35. ISSN 2151-3236

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2010) The reciprocal and influential connection between sport marketing and management and the sport sciences. International Journal of Sport Management and Marketing, 7 (1/2). 33 - 43. ISSN 1475-8962

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2009) Building a sense of community through sport programming and special events: the role of sport marketing in contributing to social capital. International Journal of Entrepreneurship and Small Business, 7 (4). 478 - 487. ISSN 1476-1297

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2007) High stakes: The development of the Australian Poker League. Australasian Leisure Management, 60. 58 - 59. ISSN 1446-1374

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Tait, R (2007) Recreation, Arts, Events and Festivals: Their Contribution to a Sense of Community in the Colac–Otway Shire of Country Victoria. Rural Society, 17 (2). 125 - 138. ISSN 1037-1656

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Tait, R (2006) All together now: A look at the significance of local festivals. Australasian Leisure Management, 58. 48 - 51. ISSN 1446-1374

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Tait, R (2006) The Horsham awakenings disability arts festival. Australasian Parks and Leisure, 9 (3). 12 - 14. ISSN 1446-5604

Book

Schwarz, Eric ORCID: 0000-0002-2035-7723, Hall, Stacey A and Shibli, Simon (2019) Sport Facility Operations Management: A Global Perspective. (3rd ed.) Routledge, London, UK, pp. 1-350.

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Hunter, JD (2018) Advanced Theory and Practice in Sport Marketing. (3rd ed.) Routledge, Abingdon, Oxon.

Schwarz, Eric ORCID: 0000-0002-2035-7723, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Liu, D, Emery, P and Turner, P (2017) Managing Sport Facilities and Major Events. (2nd ed.) Routledge, Abingdon, Oxon.

Schwarz, Eric ORCID: 0000-0002-2035-7723, Hunter, JD and LaFleur, A (2013) Advanced Theory and Practice in Sport Marketing. (2nd ed.) Routledge, Abingdon, Oxon.

Schwarz, Eric ORCID: 0000-0002-2035-7723 and Hunter, JD (2008) Advanced Theory and Practice in Sport Marketing. Butterworth-Heinemann, Oxford, UK.

Book Section

Ahuja, G and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2019) Management of football in India. In: Routledge Handbook of Football Business and Management. Chadwick, S, Parnell, D, Widdop, P and Anagnostopoulos, C, eds. Routledge International Handbooks . Routledge, London, pp. 577-589.

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2019) Venue management in football. In: Routledge Handbook of Football Business and Management. Chadwick, S, Parnell, D, Widdop, P and Anagnostopoulos, C, eds. Routledge International Handbooks . Routledge, London, pp. 209-219.

Schwarz, Eric ORCID: 0000-0002-2035-7723 (2018) Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage? In: Routledge Handbook of International Sport Business. Dodds, M, Heisey, K and Ahonen, A, eds. Routledge, Abingdon, Oxon, pp. 79-86.