Article

Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951

Garma, Romana ORCID: 0000-0002-4887-6680 and Demediuk, Peter (2015) Sustainability in China: Contemporary views of commentators and managers. The Global Studies Journal, 8 (3). 1 - 17. ISSN 1835-4432

Hede, Anne-Marie, Garma, Romana ORCID: 0000-0002-4887-6680, Josiassen, A and Thyne, Maree (2014) Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48 (7-8). 1395 - 1412. ISSN 0309-0566

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth, Garma, Romana and Ferdous, Ahmed Shahriar (2012) The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28 (3-4). pp. 238-263. ISSN 0267-257X (print) 1472-1376 (online)

Garma, Romana and Bove, Liliana (2011) Contributing to well-being: customer citizenship behaviors directed to service personnel. Journal of Strategic Marketing, 19 (7). pp. 633-649. ISSN 0965-254X

Polonsky, Michael Jay, Lefroy, Kathryn, Garma, Romana and Chia, Norman (2011) Strategic and tactical alliances: do environmental non-profits manage them differently? Australasian Marketing Journal, 19 (1). pp. 43-51. ISSN 1441-3582

Polonsky, Michael Jay, Garma, Romana and Grau, Stacy Landreth (2011) Western Consumers' Understanding of Carbon Offsets and its Relationship to Behavior. Asia Pacific Journal of Marketing and Logistics, 23 (5). pp. 583-603. ISSN 1355-5855

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana ORCID: 0000-0002-4887-6680 (2010) The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies, 18 (1). pp. 49-54. ISSN 1320-7156

Wong, Chui Yim, Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855

Polonsky, Michael Jay, Garma, Romana ORCID: 0000-0002-4887-6680 and Mittelstaedt, John D (2006) An Examination of the Globalisation of Authorship in Publishing in 20 Leading Marketing Journals. European Business Review, 18 (6). pp. 437-456. ISSN 0955-534X

Polonsky, Michael Jay and Garma, Romana (2006) Service Blueprinting: A potential tool for improving cause-donor exchanges. Journal of Nonprofit and Public Sector Marketing, 16 (1/2). pp. 1-20. ISSN 1049-5142

Polonsky, Michael Jay, Garma, Romana and Chia, Norman (2004) Australian environmental alliances from an environmental NGOs perspective. Journal of marketing theory & practice, 12 (2). pp. 73-86. ISSN 1069-6679

Book Section

Garma, Romana ORCID: 0000-0002-4887-6680 (2014) Greening Consumers. In: Green Growth and Travelism : Concept, Policy and Practice for Sustainable Tourism. De Lacy, Terry, Jiang, Min and Lipman, G, eds. Contemporary Geographies of Leisure, Tourism and Mobility . Routledge, Abingdon, Oxon, England, pp. 226-256.

Garma, Romana and Bove, Liliana (2011) Customers and their positive impact on service personnel job outcomes. In: Advances in service quality, innovation, and excelence. Cornell University, School of Hotel Administration, Center for Hospitality Research, Ithaca, NY, pp. 89-91.

Polonsky, Michael Jay, Vocino, Andrea, Grau, Stacy Landreth and Garma, Romana (2010) General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach. In: AMA summer educators conference 2010 : enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010. Iyer, Easwar and Coulter, Robin, eds. AMA Educators Proceedings (21). American Marketing Association, Chicago, Ill., pp. 294-295.

Polonsky, Michael Jay, Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18.

Garma, Romana and Junek, Olga (2006) Evaluating Website Quality of Tourism Websites: a Study of Australian and Malaysian Consumers. In: 'To the city and beyond...' : proceedings of the 16th annual CAUTHE conference 6 - 9 February 2006 Melbourne Australia. O'Mahony, Barry G and Whitelaw, Paul A, eds. School of Hospitality, Tourism and Marketing, Victoria University, Melbourne, pp. 1745-1754.

Polonsky, Michael Jay and Garma, Romana (2003) A Blueprinting Perspective to Managing Giving. In: AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation. Spotts, Harlan E, ed. Developments in Marketing Science (26). Academy of Marketing Science, Coral Gables, Fla, pp. 1-5.

Conference or Workshop Item

Garma, Romana ORCID: 0000-0002-4887-6680 and Bove, Liliana (2009) Customer Citizenship Behaviours Directed at Service Personnel: What the Experts have to Say. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Garma, Romana ORCID: 0000-0002-4887-6680, Vocino, A and Polonsky, M (2009) Modelling General and Carbon Related Environmental Knowledge, Attitudes and Behaviour. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Polonsky, Michael and Garma, Romana ORCID: 0000-0002-4887-6680 (2008) Are Carbon Offsets Potentially the New 'Greenwash'? In: Australian and New Zealand Marketing Academy Conference, 01 December 2008-03 December 2008, Olympic Park, Sydney, NSW.

Monograph

Ali, Shameem and Garma, Romana (2010) Werribee Park Market Research Report: Reconnecting with Communities. Project Report. UNSPECIFIED. (Unpublished)