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Abeygunasekera, AWJC, Thennakoon, Dharshani ORCID: 0000-0003-4724-0231, Madhuhansi, WHT and Razik, R (2020) Impact of Market Orientation and Performance Measurement Orientation on the Performance of Small and Medium Scale Enterprises. Sri Lanka Journal of Advanced Social Studies, 10 (1). p. 88. ISSN 2012-9149

Alhumaid, Mohammed Thani A (2023) Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia. PhD thesis, Victoria University.

Alibrahim, Ibrahim Abdulaziz Abdullah (2024) Investigating Social Media Influencers’ Impact on Brand Equity of Electronic Retailer Brands in Saudi Arabia. PhD thesis, Victoria University.

Alsahli, Mohammad Saad (2021) Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere. PhD thesis, Victoria University.

Alsuwaidan, Mohammed Samir M (2023) Green Marketing and Customer Behaviour in Saudi Arabia: An Examination of Eco-Friendly Electric Cars Purchase Probability. PhD thesis, Victoria University.

B

Bosco, Anna (2022) Diversity, Inclusion and the Cocktail Connection. Research Master thesis, Victoria University.

C

Camilleri, Edwin ORCID: 0000-0003-0163-944X, Garg, Nitika ORCID: 0000-0002-7392-4285 and Miah, Shah Jahan ORCID: 0000-0002-3783-8769 (2023) “Inside” versus “outside” trends in consumer research. Journal of Consumer Psychology. ISSN 1057-7408

Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros ORCID: 0000-0002-3542-364X (2015) Innovation Strategies of New Product Development (NPD). International Journal of Knowledge and Systems Science, 6 (2). pp. 57-75. ISSN 1947-8208

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Gallo Cordoba, Beatriz ORCID: 0000-0002-7335-4534, Waite, Catherine and Walsh, Lucas (2024) Towards a causal link between food insecurity and buy-now-pay-later use by young Australians. Young Consumers. ISSN 1747-3616

Goldman, Michael M ORCID: 0000-0002-9452-7107, Brown, Brandon and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2022) Collaborative consumption sport hosting: value and consumption constraints. International Journal of Sports Marketing and Sponsorship, 23 (1). pp. 1-17. ISSN 1464-6668

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Hede, Anne-Marie ORCID: 0000-0002-6204-7088, Kerrigan, Finola ORCID: 0000-0002-5730-7519 and Thyne, Maree (2022) Re-thinking brand extension theory: parents, siblings and off-spring or landlords and tenants? Marketing Theory, 23 (2). pp. 249-265. ISSN 1470-5931

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Kam, Sut Mei S ORCID: 0000-0002-1897-7421 (2020) Empathy: How to Transfer Commercial Gaming Marketing Skill to be a Social Work Outreach Strategy. In: 5th Asian Pacific Problem Gambling and Addiction Conference 2020, 27 Nov 2020 - 28 Nov 2020, Hong Kong.

Khatter, Ajay, White, Leanne ORCID: 0000-0002-7898-0091, Pyke, Joanne ORCID: 0000-0002-0137-937X and McGrath, Michael (2021) Stakeholders’ influence on environmental sustainability in the Australian hotel industry. Sustainability (Switzerland), 13 (3). pp. 1-17. ISSN 2071-1050

Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.

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Liau, Chee How ORCID: 0000-0002-9226-5617 (2022) Consumer Behaviour: Efficacy of Anti-Smoking Initiatives on Continuance by Young Adults in Australia. Other Degree thesis, Victoria University.

Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne ORCID: 0000-0002-7898-0091, Thomas, Keith, Tan, Seng Teck, Ng, Alex Hou Hong, Sam, Toong Hai and Hoo, Wong Chee (2021) A Literature Review on the Efficacy of Plain Packaging in Australia. Review of International Geographical Education Online, 11 (4). pp. 723-729. ISSN 2146-0353

Linley, Michael ORCID: 0000-0001-5278-1177 (2022) Decoding destinations, know your audience - an empirical analysis of image and functional drivers of city brand attractiveness across stakeholder audiences. In: International Place Branding Association (IPBA) Conference, 12 - 14 Oct 2022, Aix-en-Provence, France.

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Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.

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Naami, Tara ORCID: 0000-0002-9899-2460 (2021) Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran. PhD thesis, Victoria University.

Naami, Tara ORCID: 0000-0002-9899-2460, Anesbury, Zachary William ORCID: 0000-0001-9838-4628, Stocchi, Lara ORCID: 0000-0002-3742-4638 and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2021) How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21 (1). pp. 121-136. ISSN 1472-0817

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Raju, Balla Adi Narayana, Ghai, Deepika, Tripathi, Suman Lata, Nanda, Sunpreet Kaur and Islam, Sardar M. N ORCID: 0000-0001-9451-7390 (2024) Predictive Analytics for Marketing and Sales of Products Using Smart Trolley with Automated Billing System in Shopping Malls Using LBPH and Faster R-CNN. In: Intelligent Techniques for Predictive Data Analytics. Wiley, pp. 111-133.

Ramlakan, Ashish Prithviraj, Gupta, Ruchi, Islam, Sardar M. N ORCID: 0000-0001-9451-7390 and Miao, Yuan ORCID: 0000-0002-6712-3465 (2023) Understanding blockchain's role in social media marketing: A review of academic literature and social media discussions. In: The Rise of Blockchain Applications in Customer Experience. Majeed, M, Ofori, K, Amoako, G, Alolo, ARA and Awini, G, eds. IGI Global, Hershey PA, USA, pp. 1-43.

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Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra ORCID: 0000-0002-5441-4693 and Japutra, Arnold ORCID: 0000-0002-0513-8792 (2024) How do consumers interact with social media influencers in extraordinary times? Journal of Research in Interactive Marketing, 18 (3). pp. 333-348. ISSN 2040-7122

Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra ORCID: 0000-0002-5441-4693 and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2022) Cancel culture and the consumer: a strategic marketing perspective. Journal of Strategic Marketing, 31 (5). pp. 1071-1086. ISSN 0965-254X

Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2018) A strategic view of celebrity endorsements through the attachment lens. Journal of Strategic Marketing, 28 (5). pp. 434-454. ISSN 0965-254X

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Walker, Lyndon ORCID: 0000-0002-6939-9721 (2011) Simulating markets for ticket sales to major events. In: MODSIM2011, 12 Dec - 16 Dec 2011, Perth, Western Australia.

Wilson, Damien, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Visser, Michael S (2023) A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws. International Journal of Wine Business Research. ISSN 1751-1062

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

Wongyai, Phutawan Ho ORCID: 0000-0003-3839-137X, Ngo, Thanh, Wu, Hanjun, Tsui, Kan Wai Hong and Nguyen, Thu-Huong ORCID: 0000-0002-0625-9764 (2024) Self-service technology in aviation: A systematic literature review. Journal of the Air Transport Research Society, 2. ISSN 2941-198X