3506 Marketing

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Number of items at this level: 9.
Group by: Item type | Creators | Date

2005

Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.

2011

Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.

1 April 2015

Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros ORCID: 0000-0002-3542-364X (2015) Innovation Strategies of New Product Development (NPD). International Journal of Knowledge and Systems Science, 6 (2). pp. 57-75. ISSN 1947-8208

30 November 2017

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

2021

Alsahli, Mohammad Saad (2021) Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere. PhD thesis, Victoria University.

Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne ORCID: 0000-0002-7898-0091, Thomas, Keith, Tan, Seng Teck, Ng, Alex Hou Hong, Sam, Toong Hai and Hoo, Wong Chee (2021) A Literature Review on the Efficacy of Plain Packaging in Australia. Review of International Geographical Education Online, 11 (4). pp. 723-729. ISSN 2146-0353

Naami, Tara (2021) Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran. PhD thesis, Victoria University.

1 February 2021

Khatter, Ajay, White, Leanne ORCID: 0000-0002-7898-0091, Pyke, Joanne ORCID: 0000-0002-0137-937X and McGrath, Michael (2021) Stakeholders’ influence on environmental sustainability in the Australian hotel industry. Sustainability (Switzerland), 13 (3). pp. 1-17. ISSN 2071-1050

11 January 2022

Goldman, M ORCID: 0000-0002-9452-7107, Brown, Brandon and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2022) Collaborative consumption sport hosting: value and consumption constraints. International Journal of Sports Marketing and Sponsorship, 23 (1). pp. 1-17. ISSN 1464-6668