3506 Marketing
< Back to all Subject/college/research areas2005 | 2011 | 1 April 2015 | 30 November 2017 | 2021 | 1 February 2021 | 2022 | 11 January 2022
2005
Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.
2011
Khosrowshahi, Farzad, Ozmen, ES and Öner, M. Atilla (2011) The Purchasing Motives of SMEs: A pilot study in Turkey. In: SPARC 2011, 8 June 2010 - 9 June 2011, Manchester, UK.
1 April 2015
Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros
ORCID: 0000-0002-3542-364X
(2015)
Innovation Strategies of New Product Development (NPD).
International Journal of Knowledge and Systems Science, 6 (2).
pp. 57-75.
ISSN 1947-8208
30 November 2017
Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany
(2017)
Global Marketing.
In:
Marketing Theory, Evidence, Practice.
Sharp, Byron, ed.
(2nd ed.)
Oxford University Press, Melbourne.
2021
Alsahli, Mohammad Saad (2021) Customer Engagement Behaviour: A Case Study of Antecedents, Outcomes and the Moderating Role of Susceptibility to Informational Influences in Saudi Arabia’s on Twittersphere. PhD thesis, Victoria University.
Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne
ORCID: 0000-0002-7898-0091, Thomas, Keith, Tan, Seng Teck, Ng, Alex Hou Hong, Sam, Toong Hai and Hoo, Wong Chee
(2021)
A Literature Review on the Efficacy of Plain Packaging in Australia.
Review of International Geographical Education Online, 11 (4).
pp. 723-729.
ISSN 2146-0353
Naami, Tara (2021) Empirical Generalisations and Multi-Brand E-Loyalty: The Case of Iran. PhD thesis, Victoria University.
1 February 2021
Khatter, Ajay, White, Leanne ORCID: 0000-0002-7898-0091, Pyke, Joanne
ORCID: 0000-0002-0137-937X and McGrath, Michael
(2021)
Stakeholders’ influence on environmental sustainability in the Australian hotel industry.
Sustainability (Switzerland), 13 (3).
pp. 1-17.
ISSN 2071-1050
2022
Bosco, Anna (2022) Diversity, Inclusion and the Cocktail Connection. Research Master thesis, Victoria University.
11 January 2022
Goldman, M ORCID: 0000-0002-9452-7107, Brown, Brandon and Schwarz, Eric
ORCID: 0000-0002-2035-7723
(2022)
Collaborative consumption sport hosting: value and consumption constraints.
International Journal of Sports Marketing and Sponsorship, 23 (1).
pp. 1-17.
ISSN 1464-6668