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Browse by Author: Hede, Anne-Marie

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Article

Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951

Thyne, Maree and Hede, Anne-Marie (2016) Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32 (15-16). 1478 - 1493. ISSN 0267-257X

Hede, Anne-Marie, Garma, Romana ORCID: 0000-0002-4887-6680, Josiassen, A and Thyne, Maree (2014) Perceived authenticity of the visitor experience in museums: Conceptualization and initial empirical findings. European Journal of Marketing, 48 (7-8). 1395 - 1412. ISSN 0309-0566

Cheok, J, Hede, Anne-Marie and Aleti, Torgeir (2013) Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction. Current Issues in Tourism, 18 (6). 539 - 560. ISSN 1368-3500

Hede, Anne-Marie and Watne, Torgeir (2013) Leveraging the human side of the brand using a sense of place: case studies of craft breweries. Journal of Marketing Management. ISSN 0267-257X (print) 1472-1376 (online) (Submitted)

Kerrigan, Finola, Shivananan, Jyotsna and Hede, Anne-Marie (2012) Nation Branding: A Critical Appraisal of Incredible India. Journal of Macromarketing, 32 (3). pp. 319-327. ISSN 0276-1467

Hede, Anne-Marie and Kellett, Pamm (2012) Building online brand communities: exploring the benefits, challenges and risks in the Australian event sector. Journal of Vacation Marketing, 18 (3). pp. 239-250. ISSN 1356-7667 (print) 1479-1870 (online)

Hede, Anne-Marie and Kellett, Pamm (2011) Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences. European Journal of Marketing, 45 (6). pp. 987-1004. ISSN 0309-0566

Hede, Anne-Marie and Thyne, Maree (2010) A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26 (7-8). pp. 686-705. ISSN 0267-257X (print) 1472-1376 (online)

Hede, Anne-Marie and Stokes, Robyn (2009) Network Analysis of Tourism Events: An Approach to Improve Marketing Practices for Sustainable Tourism. Journal of Travel and Tourism Marketing, 26. pp. 656-669. ISSN 1054-8408

Ramsey White, Tabitha, Hede, Anne-Marie and Rentschler, Ruth (2009) Lessons from arts experiences for service-dominant logic. Marketing Intelligence and Planning, 27 (6). pp. 775-788. ISSN 0263-4503

Kellett, Pamm and Hede, Anne-Marie (2008) Developing a Sport Museum: The Case of Tennis Australia and the Tennis Heritage Collection. Sport Management Review, 11 (1). pp. 93-120. ISSN 1441-3523

Kellett, Pamm, Hede, Anne-Marie and Chalip, Laurence (2008) Social Policy for Sport Events: Leveraging (Relationships with) Teams from Other Nations for Community Benefit. European Sport Management Quarterly, 8 (2). pp. 101-121. ISSN 1618-4742

White, Tabitha and Hede, Anne-Marie (2008) Using Narrative Inquiry to Explore the Impact of Art on Individuals. The Journal of Arts Management, Law and Society, 38 (1). pp. 19-35. ISSN 1063-2921

White, Tabitha, Rentschler, Ruth and Hede, Anne-Marie (2008) Perceptions of the Impact of Art: Implications for the Art Sector. The International Journal of the Arts in Society, 3 (1). pp. 13-22. ISSN 1883-1866

Hede, Anne-Marie (2007) Managing special events in the new era of the triple bottom line. Event Management, 11 (1/2). pp. 13-22. ISSN 1525-9951

Hede, Anne-Marie (2007) World heritage listing and the evolving issues related to tourism and heritage: Cases from Australia and New Zealand. Journal of Heritage Tourism, 2 (3). pp. 133-144. ISSN 1743-873X

Hede, Anne-Marie (2006) Mega-events and the "Showcase" Effect: Investigating the Moderating Influence of Exposure to the 2004 Olympic Games Telecast and Interest in the Olympic Movement - an Australian Perspective. Tourism Review International, 10 (4). pp. 241-255. ISSN 1544-2721

Hede, Anne-Marie and Jago, Leo Kenneth (2005) Perceptions of the Host Destination as a Result of Attendance at a Special Event: A Post-Consumption Analysis. International Journal of Event Management Research, 1 (1). pp. 1-11. ISSN 1833-0681

Hede, Anne-Marie (2005) Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast. Journal of Sport & Tourism , 10 (3). pp. 187-200. ISSN 1477-5085

Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2004) Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions. Journal of Quality Assurance in Hospitality and Tourism, 5 (2-4). pp. 33-55. ISSN 1528-008X

Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2003) An Agenda for Special Event Research: Lessons from the Past and Directions for the Future. Journal of Hospitality and Tourism Management, 10 (3). pp. 1-14. ISSN 1447-6770

Book Section

Hede, Anne-Marie and Kellett, P (2014) Design processes around dynamic marketing communications for event organizations. In: Event Design: Social Perspectives and Practices. Richards, G, Marques, L and Mein, K, eds. Routledge Advances in Event Research . Routledge, Milton Park, Abingdon, Oxon, pp. 109-121.

Kellett, P and Hede, Anne-Marie (2013) Web 2.0 Innovations in Events: Human Resource Management Issues. In: Tourism Social Media: Transformations in Identity, Community and Culture. Munar, Ana María, Gyimóthy, Szilvia, Cai, Liping and Jafari, Jafar, eds. Tourism Social Science Series, 18 . Emerald Group Publishing, Bingley, UK, pp. 193-205.

Hede, Anne-Marie and Kellett, Pamm (2011) Case Study 5.1 Why Redevelop Melbourne Park. In: Sport tourism development 2nd ed. Hinch, Tom and Higham, James, eds. Aspects of tourism . Channel View Publications, Bristol, England, pp. 92-94.

Harvey, Matt (2010) The Other ANZAC Day - at Villers-Bretonneux. In: Reflections on ANZAC Day: From One Millennium to the Next. Hede, Anne-Marie and Rentschler, Ruth, eds. Heidelberg Press, Heidelberg, Australia, pp. 21-30.

Hede, Anne-Marie (2010) Attending ANZAC Day Events: Lived Experiences in the New Millennium. In: Reflections on ANZAC Day: From One Millennium to the Next. Hede, Anne-Marie and Rentschler, Ruth, eds. Heidelberg Press, Heidelberg, Australia, pp. 175-185.

Pascoe, Robert (2010) Contesting the AFL ANZAC Day match. In: Reflections on ANZAC Day, From One Millennium to the Next. Hede, Anne-Marie and Rentschler, Ruth, eds. Heildelberg Press, Heidelberg, Vic., pp. 165-174.

White, Leanne (2010) ANZAC Day and Nationalism: The Sacred Place of this 'One Day of the year' in Contemporary Australia. In: Reflections on ANZAC Day : From One Millennium to the Next. Hede, Anne-Marie and Rentschler, Ruth, eds. Heidelberg Press, Heidelberg, Vic. , pp. 31-46.

Huang, Hsun, Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, Paul and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z..

Thyne, Maree and Hede, Anne-Marie (2010) The literary fan: legitimising fandom in the presence of the inauthentic. In: AM 2010 Transformational Marketing: Proceedings of Academy of Marketing. Academy of Marketing, pp. 80-87.

Thyne, Maree, Hede, Anne-Marie and White, Tabitha (2009) Co-constructing the museum visitors’ experience: a case of two literary museums. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy (ANZMAC), Canning Bridge, WA.

Hede, Anne-Marie (2008) The Airey's Inlet Farmers' Market : Where the Coast Meets the Ranges. In: Food and Wine Festivals and Events Around the World : Development, Managment and Markets. Hall, Colin Michael and Sharples, Liz, eds. Elsevier, Oxford, UK, pp. 279-285.

Hede, Anne-Marie (2008) Food and Wine Festivals : Stakeholders, Long-term Outcomes and Strategies for Success. In: Food and Wine Festivals and Events Around the World : Development, Management and Markets. Hall, Colin Michael and Sharples, Liz, eds. Elsevier, Oxford, UK, pp. 85-100.

Kay, Pandora, Hede, Anne-Marie, Inglis, Judi and Polonsky, Michael Jay (2008) Applicability of Leisure Theory to Managerial Views on Volunteerism in a Volunteer Managed Nonprofit Organisation: Some Preliminary Findings. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-8.

Lockstone, Leonie (2007) Major case study : Shape shifters - the role and function of modern museums. In: Musum marketing : competing in the global marketplace. Rentschler, Ruth and Hede, Anne-Marie, eds. Elsevier, Amsterdam, pp. 61-68.

Hede, Anne-Marie and Alomes, Stephen (2007) Big screens: exploring their future for the special event sector. In: Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia. O'Mahony, Barry G, Harris, Rob and Mair, Judith, eds. Victoria University, Melbourne, Vic..

Hede, Anne-Marie, Kellett, Pamm and Chalip, Laurence (2007) Communicating with residents of host destinations: an exploratory study of a dispersed mega-event. In: Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia. O'Mahony, Barry G, Harris, Rob and Mair, Judith, eds. Victoria University, Melbourne, Vic..

Hede, Anne-Marie and Hall, John (2006) Anzac Day in the New Millennium: Insights from New Zealand Millennials. In: Beyond nature : New Zealand Tourism and Hospitality Research Conference. Hall, Colin Michael, ed. Department of Tourism, University of Otago, Otago, New Zealand.

Hede, Anne-Marie (2006) Farmers' markets, tourism and slow food: an Australian case study analysis. In: Beyond Nature: New Zealand Tourism and Hospitality Research Conference Papers. Hall, Colin Michael, ed. Department of Tourism, University of Otago, Dunedin, N.Z..

Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2005) Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions. In: Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction. The Haworth Press Inc., pp. 33-35.

Hede, Anne-Marie and Jago, Leo Kenneth (2004) Exploring the Role that Attendance at a Special Event Plays in the Formation of Attitudes Towards Host Destinations: an Empirical Analysis. In: Conference of Australian UniversityTourism and Hospitality Education 2004: Creating Tourism Knowledge. Channel View, pp. 302-309.

Hede, Anne-Marie and O'Mahony, Barry G (2004) The Media and the Development of the Tourism Industry during the 20th and 21st Centuries: An Analysis of Four Noteworthy Cases. In: International Tourism and Media Conference Proceedings. Frost, Warwick, Croy, Glen and Beeton, Sue, eds. Tourism Research Unit, Monash University, Narre Warren, Vic., pp. 69-76.

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia. In: Proceedings of Tourism : State of the Art II Conference 2004. The Scottish Hotel School, ‬University of Strathclyde, Glasgow, Scotland.

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Understanding The Leisure Motives of Visitors to Tourist Attractions. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 295-301.

Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2003) Satisfaction-based Cluster Analysis of Theatre-Event Attendees. In: 5th Australasian Services Research Workshop Proceedings. Monash University, pp. 30-36.

Hede, Anne-Marie, Deery, Margaret and Jago, Leo Kenneth (2002) A Conceptual Model of Satisfaction with Special Events: a Destination Branding Context. In: 2002 Australian Tourism and Hospitality and Research Conference. Edith Cowan University, 1-11(Part 28).

Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2002) Special Event Research 1990-2001: Key Trends and Issues. In: Proceedings of International Event Research Conference. Australian Centre for Event Management, pp. 305-338.

Hede, Anne-Marie, Jago, Leo Kenneth and Deery, Margaret (2002) Recommending Behaviour at Special Events: the Roles of Attribute Satisfaction, Expectancy Disconfirmation and Overall Satisfaction. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2002 Conference Proceedings. Deakin University, pp. 1841-1848.

Conference or Workshop Item

Hede, Anne-Marie, Thyne, Maree and White, Tabitha (2010) Sources for authentic visitor experiences: preliminary findings from museums in Australia. In: AM2010 : Transformational Marketing: Academy of Marketing Conference, 6-8 July, 2010, Coventry University Business School.

Hede, Anne-Marie and Kellett, Pamm (2010) Exploring the roles of new media and IMC for special events. In: Transformational Marketing: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry University Business School. (Unpublished)

Hede, Anne-Marie and Higgs, Bronwyn (2003) Critical Success Factors for Festivals: Exploratory Research on the 2003 Melbourne International Arts Festival. In: Sixth Annual Services Research Workshop, Dunedin, New Zealand.

Book

Hede, Anne-Marie and Rentschler, Ruth, eds. (2010) Reflections on ANZAC Day from one milenium to the next. Heidelberg Press, Heidelberg, Vic..

Jago, Leo Kenneth, Deery, Margaret, Harris, Robert, Hede, Anne-Marie and Allen, Johnny (2002) Events and place making: proceedings of International Event Research Conference, held in Sydney, July 2002. UTS: Australian Centre for Event Management.

Thesis

Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.

Hede, Anne-Marie (1999) A research agenda for the study of empowerment in hospitality organisations. Research Master thesis, Victoria University of Technology.