2000

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2000) Focus on your Customer through Segmentation. The Australian and New Zealand Wine Industry Journal, 15 (2). pp. 93-96. ISSN 0819-2421

1 January 2000

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2000) What's Really Driving Wine Consumers? The Australian and New Zealand Wine Industry Journal, 15 (4). pp. 68-72. ISSN 0819-2421

2001

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2001) Empirical Analysis of Spawton’S (1991) Segmentation of the Australian Wine Market. Asia Pacific Advances in Consumer Research, 4. 319-327.

2007

Romaniuk, Jenni and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2007) Assessing brand positioning : to combine or to separate positive and negative attributes? In: Flexible marketing in an unpredictable world: proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland. Reykjavik University, Reykjavik, Iceland.

Romaniuk, Jenni and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

2008

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Romaniuk, Jenni and Bogomolova, Svetlana (2008) Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42 (5/6). pp. 553-570. ISSN 0309-0566

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Romaniuk, Jenni (2008) Negative brand beliefs and brand usage. International Journal of Market Research, 50 (3). pp. 355-375. ISSN 1470-7853

2009

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany M (2009) Exploring Negativity Bias in Brand Beliefs and Stated Brand Switching Propensity. In: Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.), 30 November - 2 December 2009, Melbourne, Victoria.

2010

Nencyz Thiel, Magda and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Winchester, T and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2010) Exploring the utility of using a VLE weekly student evaluations of teaching. In: International Conference on Information Communication Technologies in Education (ICICTE), 08 July 2010-10 July 2010, Corfu, Greece.

2011

Winchester, Tiffany and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2011) Exploring the impact of faculty reflection on weekly student evaluations of teaching. International Journal for Academic Development, 16 (2). pp. 119-131. ISSN 1470-1324

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Tiffany, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Alvey, Felicity (2011) Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

2012

Winchester, Tiffany and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2012) Utilising the virtual learning environment to encourage faculty reflection and improve the student learning experience. In: Increasing Student Engagement and Retention Using Immersive Interfaces: Virtual Worlds, Gaming and Simulation. Wankel, Charles and Blessinger, P, eds. Cutting-edge Technologies in Higher Education (6C). Emerald Group Publishing, Bingley, England, pp. 341-368.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2012) Does the duplication of purchase law hold true over short time frames in radio listening? In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) An investigation of the success of targetting newspapers in Victoria, Australia. In: Australian and New Zealand Marketing Academy Conference 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Australian pharmaceutical retail consumer profiles. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Profiling consumers of Australia's top ten banks. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

September 2012

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany M (2012) If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment and Evaluation in Higher Education, 37 (6). pp. 671-682. ISSN 0260-2938 (print), 1469-297X (online)

October 2012

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) Do radio stations in New Zealand target successfully? Australasian Marketing Journal, 21 (1). pp. 52-58. ISSN 1441-3582

2013

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2013) Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011. In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.

2014

Woodley, Carolyn, Augar, Naomi, Whitefield, Despina and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) There's no "I" in team but there is a "U" in group: student reflections on improving the team assessment experience. International Journal of Pedagogy and Curriculum, 20 (2). 45 - 59. ISSN 2327-7963

January 2014

Winchester, Tiffany and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching. British journal of educational technology, 45 (1). pp. 112-124. ISSN 0007-1013

March 2014

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

3 December 2014

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

2015

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Arding, Rachael and Nenycz-Thiel, M (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, 21 (5). 552 - 567. ISSN 1045-4446

2016

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491

February 2016

Brown, Claire, Voncina Vodeb, Vida, Slee, Roger and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2016) Professional Development Program to Embed Inclusive and Explicit Teaching Practices in Higher Education First Year Units. Project Report. Victoria Institute for Education, Diversity and Lifelong Learning, Sydney, N.S.W.

8 August 2016

Augar, Naomi, Woodley, CJ, Whitefield, D and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2016) Exploring academics’ approaches to managing team assessment. International Journal of Educational Management, 30 (6). 1150 - 1162. ISSN 0951-354X

September 2016

Lees, Gavin, Winchester, Maxwell ORCID: 0000-0001-5458-517X and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539

30 November 2017

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

December 2017

Anesbury, Zachary William ORCID: 0000-0001-9838-4628, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Kennedy, R (2017) Brand user profiles seldom change and seldom differ. Marketing Letters, 28 (4). 523 - 535. ISSN 0923-0645

2019

Klein, Rudi ORCID: 0000-0001-6522-5954, Sinnayah, Puspha ORCID: 0000-0002-9811-7236, Kelly, Kate ORCID: 0000-0003-2954-2009, Winchester, Maxwell ORCID: 0000-0001-5458-517X, Rajaraman, Gayathri ORCID: 0000-0003-1914-0137 and Eizenberg, Norman (2019) Utilising Computer Based Learning to Complement Class Teaching of Gross Anatomy. International Journal of Innovation in Science and Mathematics Education, 27 (8). pp. 10-25. ISSN 2200-4270

Klein, Rudi ORCID: 0000-0001-6522-5954, Kelly, Kate ORCID: 0000-0003-2954-2009, Sinnayah, Puspha ORCID: 0000-0002-9811-7236 and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2019) The VU way: The effect of intensive block mode teaching on repeating students. International Journal of Innovation in Science and Mathematics Education, 27 (9). pp. 47-59. ISSN 2200-4270

23 April 2019

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H (2019) Integrated Marketing Communication: A Balanced Approach. Oxford University Press, Victoria, Australia.

17 June 2019

Wilson, D and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2019) Extending the double jeopardy and duplication of purchase laws to the wine market. International Journal of Wine Business Research, 31 (2). pp. 163-179. ISSN 1751-1062

30 September 2020

Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2020) To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets. In: Handbook of Cross-Cultural Marketing Research. Browdowski, Glen and Schuster, Camille, eds. Research Handbooks in Business and Management series . Edward Elgar Publish, London, pp. 152-164.

2021

Klein, Rudi ORCID: 0000-0001-6522-5954, Tomassoni, C, Rajaraman, Gayathri ORCID: 0000-0003-1914-0137, Winchester, Maxwell ORCID: 0000-0001-5458-517X, Eizenberg, Norman and Sinnayah, Puspha ORCID: 0000-0002-9811-7236 (2021) First Year Student Perception and Experience of Online Topographical Anatomy Laboratory Classes using Zoom Technology during the COVID-19 Pandemic. International Journal of Innovation in Science and Mathematics Education, 29 (3). pp. 17-31. ISSN 2200-4270

28 October 2021

Naami, Tara ORCID: 0000-0002-9899-2460, Anesbury, Zachary William ORCID: 0000-0001-9838-4628, Stocchi, Lara ORCID: 0000-0002-3742-4638 and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2021) How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21 (1). pp. 121-136. ISSN 1472-0817

15 December 2021

Winchester, Maxwell ORCID: 0000-0001-5458-517X, Klein, Rudi ORCID: 0000-0001-6522-5954 and Sinnayah, Puspha ORCID: 0000-0002-9811-7236 (2021) Block teaching and active learning improves academic outcomes for disadvantaged undergraduate groups. Issues in Educational Research, 31 (4). pp. 1330-1350. ISSN 0313-7155

26 September 2023

Wilson, Damien, Winchester, Maxwell ORCID: 0000-0001-5458-517X and Visser, Michael S (2023) A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws. International Journal of Wine Business Research. ISSN 1751-1062