2000

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2000) Focus on your Customer through Segmentation. The Australian and New Zealand Wine Industry Journal, 15 (2). pp. 93-96. ISSN 0819-2421

1 January 2000

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2000) What's Really Driving Wine Consumers? The Australian and New Zealand Wine Industry Journal, 15 (4). pp. 68-72. ISSN 0819-2421

2001

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2001) Empirical Analysis of Spawton’S (1991) Segmentation of the Australian Wine Market. Asia Pacific Advances in Consumer Research, 4. 319-327.

2007

Romaniuk, Jenni and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2007) Assessing brand positioning : to combine or to separate positive and negative attributes? In: Flexible marketing in an unpredictable world: proceedings of the 36th EMAC conference held 22-25 May 2007, Reykjavik, Iceland. Reykjavik University, Reykjavik, Iceland.

Romaniuk, Jenni and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

2008

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Romaniuk, Jenni and Bogomolova, Svetlana (2008) Positive and negative brand beliefs and brand defection/uptake. European Journal of Marketing, 42 (5/6). pp. 553-570. ISSN 0309-0566

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Romaniuk, Jenni (2008) Negative brand beliefs and brand usage. International Journal of Market Research, 50 (3). pp. 355-375. ISSN 1470-7853

2009

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Winchester, Tiffany M (2009) Exploring Negativity Bias in Brand Beliefs and Stated Brand Switching Propensity. In: Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.), 30 November - 2 December 2009, Melbourne, Victoria.

2010

Nencyz Thiel, Magda and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, P and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z..

Winchester, T and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2010) Exploring the utility of using a VLE weekly student evaluations of teaching. In: International Conference on Information Communication Technologies in Education (ICICTE), 08 July 2010-10 July 2010, Corfu, Greece.

2011

Winchester, Tiffany and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2011) Exploring the impact of faculty reflection on weekly student evaluations of teaching. International Journal for Academic Development, 16 (2). pp. 119-131. ISSN 1470-1324

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Nencyz Thiel, Magda, Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

Winchester, Tiffany, Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Alvey, Felicity (2011) Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth.

2012

Winchester, Tiffany and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2012) Utilising the virtual learning environment to encourage faculty reflection and improve the student learning experience. In: Increasing Student Engagement and Retention Using Immersive Interfaces: Virtual Worlds, Gaming and Simulation. Wankel, Charles and Blessinger, P, eds. Cutting-edge Technologies in Higher Education (6C). Emerald Group Publishing, Bingley, England, pp. 341-368.

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2012) Does the duplication of purchase law hold true over short time frames in radio listening? In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2012) An investigation of the success of targetting newspapers in Victoria, Australia. In: Australian and New Zealand Marketing Academy Conference 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2012) Australian pharmaceutical retail consumer profiles. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2012) Profiling consumers of Australia's top ten banks. In: ANZMAC 2012, 3 Dec 2012, Adelaide, SA, Australia.

September 2012

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Winchester, Tiffany M (2012) If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching. Assessment and Evaluation in Higher Education, 37 (6). pp. 671-682. ISSN 0260-2938 (print), 1469-297X (online)

October 2012

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2012) Do radio stations in New Zealand target successfully? Australasian Marketing Journal, 21 (1). pp. 52-58. ISSN 1441-3582

2013

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2013) Do Segments Change Over Time: A Two Year Investigation Into The Success of Newspaper Targeting in New South Wales, Australia - 2009 and 2011. In: Australian and New Zealand Marketing Academy Conference 2013, 1 December 2013-4 December 2013, Adelaide, South Australia.

2014

Woodley, Carolyn, Augar, Naomi, Whitefield, Despina and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2014) There's no "I" in team but there is a "U" in group: student reflections on improving the team assessment experience. International Journal of Pedagogy and Curriculum, 20 (2). 45 - 59. ISSN 2327-7963

January 2014

Winchester, Tiffany and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2014) A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching. British journal of educational technology, 45 (1). pp. 112-124. ISSN 0007-1013

March 2014

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

3 December 2014

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Brisbane, Australia.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 01 December 2014-03 December 2014, Brisbane.

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Lees, Gavin and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 01 December 2014-03 December 2014, Gold Coast, Australia.

2015

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Arding, Rachael and Nenycz-Thiel, M (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, 21 (5). 552 - 567. ISSN 1045-4446

2016

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Lees, Gavin (2016) An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland. Journal of Promotion Management, 22 (5). 620 - 636. ISSN 1049-6491

February 2016

Brown, Claire, Voncina Vodeb, Vida, Slee, Roger and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2016) Professional Development Program to Embed Inclusive and Explicit Teaching Practices in Higher Education First Year Units. Project Report. Victoria Institute for Education, Diversity and Lifelong Learning, Sydney, N.S.W.

8 August 2016

Augar, Naomi, Woodley, CJ, Whitefield, D and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2016) Exploring academics’ approaches to managing team assessment. International Journal of Educational Management, 30 (6). 1150 - 1162. ISSN 0951-354X

September 2016

Lees, Gavin, Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and De Silva, S (2016) Demographic product segmentation in financial services products in Australia and New Zealand. Journal of Financial Services Marketing, 21 (3). 240 - 250. ISSN 1363-0539

30 November 2017

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.

December 2017

Anesbury, Zachary William ORCID: 0000-0001-9838-4628 (external link), Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Kennedy, R (2017) Brand user profiles seldom change and seldom differ. Marketing Letters, 28 (4). 523 - 535. ISSN 0923-0645

2019

Klein, Rudi ORCID: 0000-0001-6522-5954 (external link), Sinnayah, Puspha ORCID: 0000-0002-9811-7236 (external link), Kelly, Kate ORCID: 0000-0003-2954-2009 (external link), Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Rajaraman, Gayathri ORCID: 0000-0003-1914-0137 (external link) and Eizenberg, Norman (2019) Utilising Computer Based Learning to Complement Class Teaching of Gross Anatomy. International Journal of Innovation in Science and Mathematics Education, 27 (8). pp. 10-25. ISSN 2200-4270

Klein, Rudi ORCID: 0000-0001-6522-5954 (external link), Kelly, Kate ORCID: 0000-0003-2954-2009 (external link), Sinnayah, Puspha ORCID: 0000-0002-9811-7236 (external link) and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2019) The VU way: The effect of intensive block mode teaching on repeating students. International Journal of Innovation in Science and Mathematics Education, 27 (9). pp. 47-59. ISSN 2200-4270

23 April 2019

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Ling, P, Stocchi, L, Lwin, MO, Shin, W and Kang, H (2019) Integrated Marketing Communication: A Balanced Approach. Oxford University Press, Victoria, Australia.

17 June 2019

Wilson, D and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2019) Extending the double jeopardy and duplication of purchase laws to the wine market. International Journal of Wine Business Research, 31 (2). pp. 163-179. ISSN 1751-1062

30 September 2020

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Winchester, Tiffany (2020) To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets. In: Handbook of Cross-Cultural Marketing Research. Browdowski, Glen and Schuster, Camille, eds. Research Handbooks in Business and Management series . Edward Elgar Publish, London, pp. 152-164.

2021

Klein, Rudi ORCID: 0000-0001-6522-5954 (external link), Tomassoni, C, Rajaraman, Gayathri ORCID: 0000-0003-1914-0137 (external link), Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Eizenberg, Norman and Sinnayah, Puspha ORCID: 0000-0002-9811-7236 (external link) (2021) First Year Student Perception and Experience of Online Topographical Anatomy Laboratory Classes using Zoom Technology during the COVID-19 Pandemic. International Journal of Innovation in Science and Mathematics Education, 29 (3). pp. 17-31. ISSN 2200-4270

28 October 2021

Naami, Tara ORCID: 0000-0002-9899-2460 (external link), Anesbury, Zachary William ORCID: 0000-0001-9838-4628 (external link), Stocchi, Lara ORCID: 0000-0002-3742-4638 (external link) and Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) (2021) How websites compete in the Middle East: the example of Iran. Journal of Consumer Behaviour, 21 (1). pp. 121-136. ISSN 1472-0817

15 December 2021

Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link), Klein, Rudi ORCID: 0000-0001-6522-5954 (external link) and Sinnayah, Puspha ORCID: 0000-0002-9811-7236 (external link) (2021) Block teaching and active learning improves academic outcomes for disadvantaged undergraduate groups. Issues in Educational Research, 31 (4). pp. 1330-1350. ISSN 0313-7155

26 September 2023

Wilson, Damien, Winchester, Maxwell ORCID: 0000-0001-5458-517X (external link) and Visser, Michael S (2023) A replication and extension of wine retail consumer purchase patterns: double jeopardy and duplication of purchase laws. International Journal of Wine Business Research. ISSN 1751-1062