Higgs, Bronwyn

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Number of items: 28.

1991

Higgs, Bronwyn (1991) The barmaid problem in Britain, 1880-1920. Working Paper. the author. (Unpublished)

Higgs, Bronwyn (1991) But I wouldn't want my wife to work there! a history of women's work in the hotel industry. Australian Feminist Studies, 14 (1). ISSN 0816-4649

1994

Higgs, Bronwyn (1994) Committees of the Licensed Victuallers' Association of Victoria: an index to Committee members 1841 -1920. Working Paper. Australian Hotels Association, Melbourne, Australia. (Unpublished)

1997

Gamage, Ari and Higgs, Bronwyn (1997) Economics of venue selection for special sporting events: with special reference to the 1996 Melbourne Grand Prix. Asia-Pacific Journal of Tourism Research, 1 (2).

1998

Giblin, Deirdre, Higgs, Bronwyn and Hollick, Mary (1998) Visitor impressions of Rembrandt: a genius and his impact. Project Report. National Gallery of Victoria, Melbourne, Australia. (Unpublished)

2001

Higgs, Bronwyn and Giblin, Deirdre (2001) The effects of dislocation of the dominant player on functioning within a fine arts cluster. In: Australia New Zealand Marketing Academy Conference, 28 Nov - 1 Dec 2000, Gold Coast, Queensland, Australia.

2003

Hede, Anne-Marie and Higgs, Bronwyn (2003) Critical Success Factors for Festivals: Exploratory Research on the 2003 Melbourne International Arts Festival. In: Sixth Annual Services Research Workshop, Dunedin, New Zealand.

2004

Milner, Laura and Higgs, Bronwyn (2004) Gender Sex Role Portrayals in International Television Advertising Over Time: the Australian Experience. Journal of Current Issues and Research in Advertising, 26 (2). ISSN 1064-1734

2005

Higgs, Bronwyn and Milner, Laura (2005) Portrayals of cultural diversity in Australian television commercials: a benchmark study. In: Australia New Zealand Marketing Academy, 5-7 Dec 2005, Freemantle, WA.

Higgs, Bronwyn and Ringer, Allison (2005) The relationship between familiarity and expectations. In: Australia New Zealand Marketing Academy Conference, 5-7 Dec 2005, Freemantle, WA.

Higgs, Bronwyn, Polonsky, Michael Jay and Hollick, Mary (2005) Measuring expectations: forecast vs. ideal expectations. Does it really matter? Journal of Retailing and Consumer Services, 12 (1). pp. 49-64. ISSN 0969-6989

June 2005

Higgs, Bronwyn (2005) Researching and profiling Australian consumer markets. Marketing Magazine, June 2. pp. 78-79. ISSN 0819-1131

September 2005

Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, Septem. pp. 76-77. ISSN 0819-1131

2006

Higgs, Bronwyn (2006) Experiential learning in marketing education. In: Australia New Zealand Marketing Academy Conference, 4-6 Dec 2006, Brisbane, Australia.

Higgs, Bronwyn and Milner, Laura (2006) Portrayals of maturity in Australian television commercials: a benchmark study. In: Hawaii International Conference on Business, 25-28 May 2006, Waikiki, Hawaii.

January 2006

Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, Decemb. pp. 52-53. ISSN 0819-1131

March 2006

Higgs, Bronwyn (2006) Consumers are the new kings of content. Marketing Magazine, March,. pp. 72-73. ISSN 0819-1131

June 2006

Higgs, Bronwyn (2006) A marketer's guide to the CGM galaxy. Marketing Magazine, June,. pp. 72-74. ISSN 0819-1131

September 2006

Higgs, Bronwyn (2006) Get with the program. Marketing Magazine, Septem. pp. 74-75. ISSN 0819-1131

November 2006

Higgs, Bronwyn (2006) The gloss free glossary. Marketing and Media Survival Guide, Novemb. ISSN 1441-7863.

2007

Higgs, Bronwyn and Polonsky, Michael Jay (2007) New media : embedding communications strategy in broader marketing strategy. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

Higgs, Bronwyn and Ringer, Allison (2007) Trends in consumer segmentation. In: Australia New Zealand Marketing Academy, 3-5 Dec 2007, Dunedin, New Zealand.

March 2007

Higgs, Bronwyn (2007) Research project. Marketing Magazine, March. pp. 84-86. ISSN 0819-1131

June 2007

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June,. pp. 80-83. ISSN 0819-1131

September 2007

Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, Septem. pp. 76-78. ISSN 0819-1131

January 2008

Higgs, Bronwyn (2008) On location. Marketing Magazine, Januar. pp. 82-84. ISSN 0819-1131

March 2008

Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March,. pp. 68-69. ISSN 0819-1131

July 2008

Higgs, Bronwyn (2008) Media metrics : the current state of play. Marketing Magazine, July,. pp. 86-88. ISSN 0819-1131