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Items where Subject is "FOR Classification > 1505 Marketing"

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Article

Assaf, Albert and Matawie, K. M (2010) A Bootstrapped Metafrontier Model. Applied Economic Letters, 17 (6). pp. 613-617. ISSN 1350-4851

Assaf, Albert and Matawie, K. M (2008) Cost Efficiency Modelling in Health Care Foodservice Operations. International Journal of Hospitality Management, 27 (4). pp. 604-613. ISSN 0278-4319

Assaf, Albert and Matawie, K. M and Blackman, Deborah (2008) Operational Performance of Health Care Foodservice Systems. International Journal of Contemporary Hospitality Management, 20 (2). pp. 215-227. ISSN 0959-6119

Brennan, Linda and Binney, Wayne (2010) Fear, Guilt, and Shame Appeals in Social Marketing. Journal of Business Research, 63 (2). pp. 140-146. ISSN 0148-2963

Brennan, Linda and Zevallos, Zuleyka and Binney, Wayne (2011) Vulnerable consumers and debt: Can social marketing assist? Australasian Marketing Journal, 19 (3). pp. 203-211. ISSN 1441-3582

Brennan, Mike and Lees, Gavin (2010) A Test of Five Methods for Recruiting a Radio Diary Panel. Australasian Journal of Market and Social Research, 18 (1). pp. 7-13. ISSN 1832-7362

Buelow, Sarah and Lewis, Helen and Sonneveld, Kees (2010) The role of labels in directing consumer packaging waste. Management of Environmental Quality: an international journal, 21 (2). pp. 198-213. ISSN 1477-7835

Burchielli, Rosaria and Delaney, Annie and Tate, Jane and Coventry, Kylie (2010) The FairWear Campaign: An Ethical Network in the Australian Garment Industry. Journal of Business Ethics, 90 (Supp.4). pp. 575-588. ISSN 0167-4544

Burgess, Stephen (2011) The Use of Third Party Website Providers by Australian Small Businesses. International Journal for Digital Society, 2 (1). pp. 328-336. ISSN 2040-2570

Burgess, Stephen and Sellitto, Carmine and Cox, Carmen and Buultjens, Jeremy (2014) Strategies for Adopting Consumer-generated Media in Small-sized to Medium-sized Tourism Enterprises. International Journal of Tourism Research. ISSN 1099-2340

Burgess, Stephen and Sellitto, Carmine and Cox, Carmen and Buultjens, Jeremy (2011) Trust Perceptions of Online Travel Information by Different Content Creators: Some Social and Legal Implications. Information Systems Frontiers, 13 (2). pp. 221-235. ISSN 1572-9419

Dann, Stephen and Harris, Phil and Sullivan Mort, Gillian and Fry, Marie-Louise and Binney, Wayne (2007) Reigniting the fire: a contemporary research agenda for social, political and non-profit marketing. Journal of Public Affairs, 7 (3). pp. 291-304. ISSN 1479-1854

Divisekera, Sarath (2003) Un Modelo De Demanda Para El Turismo Internacional. Annals of Tourism Research en Espanol, 5 (1). pp. 1-22. ISSN 1575-443x

Donoho, CL and Polonsky, Michael and Roberts, S and Cohen, DA (2001) A cross-cultural examination of the general theory of marketing ethics: Does it apply to the next generation of managers? Asia Pacific Journal of Marketing and Logistics, 13 (2). 45 - 63. ISSN 1475-7699

Ellis, Robert B and Waller, David S (2011) Marketing education in Australia before 1965. Australasian Marketing Journal, 19 (2). pp. 115-121. ISSN 1441-3582

Ensor, John and Robertson, Martin and Ali-Knight, Jane (2007) The Dynamics of Successful Events - The Experts' Perspective. Managing Leisure, 12 (2/3). pp. 223-235. ISSN 1360-6719

Grant, K and Laney, R and Nasution, Hanny and Pickett, B (2008) The sum of sales - SME marketing. Monash Business Review, 4 (2). p. 18. ISSN 1833-4091

Hall, John and O'Mahony, Barry G and Vieceli, Julian (2009) An empirical model of attendance factors at major sporting events. International Journal of Hospitality Management, 29 (2). pp. 328-334. ISSN 0278-4319

Hall, John and Winchester, Maxwell (2001) Empirical Analysis of Spawton’S (1991) Segmentation of the Australian Wine Market. Asia Pacific Advances in Consumer Research, 4. 319-327.

Hallinan, Christopher J and Burke, Michael (2005) Transition Game: Globalisation and the Marketing of a Suburban `Nationalised' Basketball team in Australia. International Journal for Sport Management and Marketing, 1 (1-2). pp. 127-140. ISSN 1475-8962

Hede, Anne-Marie and Kellett, Pamm (2011) Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences. European Journal of Marketing, 45 (6). pp. 987-1004. ISSN 0309-0566

Hede, Anne-Marie and Thyne, Maree (2010) A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26 (7-8). pp. 686-705. ISSN 0267-257X (print) 1472-1376 (online)

Hede, Anne-Marie and Watne, Torgeir (2013) Leveraging the human side of the brand using a sense of place: case studies of craft breweries. Journal of Marketing Management. ISSN 0267-257X (print) 1472-1376 (online) (Submitted)

Hughes, Katie and Wyatt, D (2015) The rise and sprawl of breast cancer pink: an analysis. Visual Studies, 30 (3). 280 - 294. ISSN 1472-586X

Josiassen, Alexander and Lukas, Bryan and Whitwell, Gregory (2008) Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement. International Marketing Review, 25 (4). pp. 423-440. ISSN 0265-1335

Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The Country-of-Origin Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318

Josiassen, Alexander (2011) Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands. Journal of Marketing, 75 (2). pp. 124-140. ISSN 0022-2429

Josiassen, Alexander (2009) Young Australian consumers and the country-of-origin effect: investigation of the moderating roles of product involvement and perceived product-origin congruency. Australasian Marketing Journal, 18 (1). pp. 23-27. ISSN 1441-3582

Josiassen, Alexander and Harzing, Anne-Wil (2008) Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research. European Management Review, 5 (4). pp. 264-270. ISSN 1740-4754

Kannan, Selvi and Madden-Hallett, Helen (2006) Population Ageing Challenges Knowledge Management and Sustaining Marketing Culture. International journal of knowledge, culture and change management, 6 (3). pp. 57-69. ISSN 1447-9524

Karanasios, Stergios Stan and SELLITTO, Carmine and Burgess, Stephen (2015) Mobile Devices and Information Patterns Amongst Tourists. Information Research, 20 (1). 1 - 4. ISSN 1368-1613

Krasnicka, M and Bergami, Roberto and Vojtko, V (2014) Choice of Invoice Currency by Czech Exporters. Global Business & Economics Anthology, 2 (1). 62 - 70. ISSN 1553-1392

Lees, Gavin and Winchester, Maxwell (2014) Do customer profiles change over time? An investigation of the success of targeting consumers of Australia's top 10 banks - 2009 and 2011. Journal of Financial Services Marketing, 19 (1). 4 - 16. ISSN 1363-0539

Lockstone-Binney, Leonie and Hall, J and Atay, L (2013) Exploring the conceptual boundaries of diaspora and battlefield tourism: Australians' travel to the Gallipoli battlefield, Turkey, as a case study. Tourism Analysis, 18 (3). 297 - 311. ISSN 1083-5423

Madden-Hallett, Helen and Hall, John and Binney, Wayne (2006) The Creation of Effective Learners Using an Autarchic Study Method. International Journal of Learning, 12 (12). pp. 29-36. ISSN 1447-9494

Martino, SC and Kovalchik, Stephanie and Collins, RL and Becker, KM and Shadel, WG and D'Amico, EJ (2016) Ecological Momentary Assessment of the Association Between Exposure to Alcohol Advertising and Early Adolescents' Beliefs About Alcohol. Journal of Adolescent Health, 58 (1). 85 - 91. ISSN 1054-139X

Matawie, K. M and Assaf, Albert (2008) Efficiency Comparison of Heterogeneous Operational Groups. International Journal of Computer and Information Engineering, 2 (2). pp. 96-99. ISSN 2010-3921

Matawie, K. M and Assaf, Albert (2008) A metafrontier model to assess regional efficiency differences. Journal of Modelling in Management, 3 (3). pp. 268-276. ISSN 1746-5664

Miah, Shah jahan and Ahsan, K and Horgan, I (2016) The Importance of Attributional Trust to Corporate Reputation. Journal of Relationship Marketing, 15 (3). 109 - 134. ISSN 1533-2667

Miranda, Mario J (2008) Determinants of shoppers' checkout behaviour at supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 16 (4). pp. 312-321. ISSN 0967-3237

Miranda, Mario J and Konya, Laszlo (2007) Customization - moving customers away from the dull conformity of brand loyalty. Managing Service Quality, 17 (4). pp. 449-466. ISSN 0960-4529

Miranda, MJ and Kónya, L (2007) Customisation - moving customers away from the dull conformity of brand loyalty. Managing Service Quality: An International Journal, 17 (4). 449 - 467. ISSN 0960-4529

Miranda, Mario J (2011) Motivating shoppers to expand purchases during daylight-saving time. Journal of Services Marketing, 25 (3). pp. 202-214. ISSN 0887-6045

Miranda, Mario J and Havrila, Inka (2008) Different products displayed at checkouts may attract varying levels of cognition. Synergy, 6 (1). pp. 78-84. ISSN 0973-8819

Miranda, Mario J and Konya, Laszlo (2007) Ample consumption period available until use-by dates: a potential, marketing position for store brands. Journal of promotion management, 13 (3/4). pp. 363-382. ISSN 1049-6491

Miranda, Mario J and Konya, Laszlo (2007) Directing store flyers to the appropriate audience. Journal of Retailing and Consumer Services, 14 (3). pp. 175-181. ISSN 0969-6989

Mirshekary, Soheila and Tennent, Beth and Yaftian, Ali M (2005) Business Ethics: A Cross-cultural Comparison of Accounting Students. Review of Business Research, 5 (4). pp. 87-98. ISSN 1546-2609

Mirshekary, Soheila and Yaftian, Ali M and Cross, Damien (2005) Australian corporate collapse:The case of HIH Insurance. Journal of Financial Services Marketing, 9 (3). pp. 249-258. ISSN 1363-0539

Mitsis, Ann and Foley, Patrick (2012) Do generational membership and psychographic characteristics influence positive word of mouth in a university context? Asian Academy of Management Journal, 17 (1). pp. 1-12. ISSN 1394-2603

Nasution, Hanny and Mavondo, Felix (2008) Customer value in the hotel industry: what managers believe they deliver and what customer experience. International Journal of Hospitality Management, 27 (2). pp. 204-213. ISSN 0278-4319

Nasution, Hanny and Mavondo, Felix (2008) Organisational capabilities: antecedents and implications for customer value. European Journal of Marketing, 42 (3/4). pp. 477-501. ISSN 0309-0566

Newland, Brianna and Chalip, Laurence (2010) Marketing a Sport Club: The Case of the Austin Duathletes. Sport Management Education Journal, 4 (1). pp. 76-92. ISSN 0888-4773 (print) 1543-270X (online)

O'Mahony, Barry G and Hall, John (2007) An Exploratory Analysis of the Factors that Influence Food Choice Among Young Women. Journal of Hospitality and Tourism Administration, 8 (2). pp. 51-72. ISSN 15256480

O'Mahony, Barry G (2009) The Popularity of Irish Theme Pubs in Contemporary Australia: A Legacy of Irish Migration. Tourism, Culture & Communication, 9 (1-2). pp. 115-123. ISSN 1098-304X

Pascoe, Robert (1997) The AFL 1996 centenary celebrations. Australian Historical Studies, 27 (108). pp. 113-117. ISSN 1031-461X

Phonthanukitithaworn, C and Sellitto, Carmine and Fong, Michelle (2015) User intentions to adopt mobile payment services: a study of early adopters in Thailand. Journal of Internet Banking and Commerce, 20 (1). ISSN 1204-5357

Polonsky, Michael Jay and Grau, Stacy Landreth and Garma, Romana (2010) The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies, 18 (1). pp. 49-54. ISSN 1320-7156

Polonsky, Michael Jay and Lefroy, Kathryn and Garma, Romana and Chia, Norman (2011) Strategic and tactical alliances: do environmental non-profits manage them differently? Australasian Marketing Journal, 19 (1). pp. 43-51. ISSN 1441-3582

Polonsky, Michael Jay and Mittelstaedt, John and Moore, Jesse (2008) Benchmarking Publishing Activity of US Colleges and Universities across the Leading Journals: A Grouped Evaluation. Journal for Advancement of Marketing Education, 12. pp. 19-31. ISSN 1537-5137

Polonsky, Michael Jay and Vocino, Andrea and Grau, Stacy Landreth and Garma, Romana and Ferdous, Ahmed Shahriar (2012) The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers. Journal of Marketing Management, 28 (3-4). pp. 238-263. ISSN 0267-257X (print) 1472-1376 (online)

Rios, Rosa and Riquelme, HE and Abdelaziz, Y (2014) Do halal certification country of origin and brand name familiarity matter? Asia Pacific Journal of Marketing and Logistics, 26 (5). 665 - 686. ISSN 1355-5855

SELLITTO, C (2015) Business Activities Associated with Social Customer Relationship Management (Social-CRM). Academy of Taiwan Business Management Review, 11 (2). 125 - 131. ISSN 1813-0534

Shilbury, D and Westerbeek, Hans (2008) Increasing the Focus on “Place” in the Marketing Mix for Facility Dependent Sport Services. Sport Management Review, 2 (1). 1 - 23. ISSN 1441-3523

Smith, Aaron C. T and Graetz, B and Westerbeek, Hans (2006) Brand Personality in a Membership-Based Organisation. International Journal of Nonprofit and Voluntary Sector Marketing, 11 (3). pp. 251-266. ISSN 1465-4520

Smith, Aaron C. T and Graetz, B and Westerbeek, Hans (2008) Sport sponsorship, team support and purchase intentions. Journal of Marketing Communications, 14 (5). pp. 387-404. ISSN 1352-7266 (print) 1466-4445 (online)

Smith, Aaron C. T and Stewart, Bob (2010) Evolutionary Psychology: new perspectives on sport marketing? International Journal of Sport Management and Marketing, 8 (3/4). pp. 265-276. ISSN 1475-8962 (print) 1740-2808 (online)

Smith, Brianna (2009) Team power3: Building the market for a multisport organization. Sport Management Review, 12 (2). pp. 101-112. ISSN 1441-3523

Tourish, D and Craig, Russell and Amernic, J (2010) Transformational leadership education and agency perspectives in business school pedagogy: A marriage of inconvenience? British Journal of Management, 21 (Suppl 1). s40 - s59. ISSN 1045-3172

WESTERBEEK, Hans (2005) Het Merk Sport...bestaat dat? Vrijetijdstudies, 23 (2). 33 - 36. ISSN 1384-2439

WESTERBEEK, Hans (2000) The Influence of Frequency of Attendance and Age on "Place"-Specific Dimensions of Service Quality at Australian Rules Football Matches. Sport Marketing Quarterly, 9 (4). 194 - 202. ISSN 1061-6934

WESTERBEEK, Hans (1999) A research classification model and some (marketing oriented) reasons for studying the culture of sport organisations. European Journal for Sport Management, 6 (2). 69 - 87. ISSN 1029-712X

WESTERBEEK, Hans and Shilbury, David (2003) A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction. International Journal of Sports Marketing & Sponsorship, 5 (1). 11 - 31. ISSN 1464-6668

WESTERBEEK, Hans and Smith, Aaron (2002) Location Dependency and Sport Sponsors: A Factor Analytic Study. Sport Marketing Quarterly, 11 (3). 140 - 151. ISSN 1061-6934

Watne, TA and Brennan, L and Winchester, TM (2014) Consumer Socialization Agency: Implications for Family Decision-Making About Holidays. Journal of Travel & Tourism Marketing, 31 (6). 681 - 696. ISSN 1054-8408

Watne, Torgeir and Lobo, Antonio and Brennan, Linda (2011) Children as agents of secondary socialisation for their parents. Young Consumers: Insight and Ideas for Responsible Marketers, 12 (4). pp. 285-294. ISSN 1747-3616

Westerbeek, Hans (2000) Is sponsorship retention dependent on the geographic location of the sports facility? Journal of Marketing Communications, 6 (1). 53 - 68. ISSN 1352-7266

Westerbeek, Hans and Linley, Michael (2012) Building city brands through sport events: Theoretical and empirical perspectives. Journal of Brand Strategy, 1 (2). pp. 193-205. ISSN 2045-855X (print) 2045-8568 (online)

Westerbeek, Hans and Turner, P and Ingerson, L (2002) Key success factors in bidding for hallmark sporting events. International Marketing Review, 19 (3). 303 - 322. ISSN 0265-1335

White, Leanne (2012) Imagining the Nation: Signifiers of National Capital Status in Washington, DC and Canberra. Current Issues in Tourism, 15 (1-2). pp. 121-135. ISSN 1368-3500

Winchester, Maxwell and Arding, R and Nenycz-Thiel, M (2015) An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea. Journal of Food Products Marketing, 21 (5). 552 - 567. ISSN 1045-4446

Wong, Chui Yim and Polonsky, Michael Jay and Garma, Romana (2008) The Impact of Consumer Ethnocentrism and Country of Orgin Sub-Components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia pacific journal of marketing and logistics, 20 (4). pp. 455-478. ISSN 1355-5855

Young, Ed and Jessopp, M (2010) How thick is your client? International Journal of Web Portals, 2 (2). pp. 1-11. ISSN 1938-0194 (print) 1938-0208 (online)

Zhang, Zhu and Won, Doyeon (2009) The effects of trust in internet shopping on sport consumers' intentions of purchasing licensed sport merchandise on the internet. International Journal of Sport Management and Marketing, 6 (1). pp. 87-105. ISSN 1475-8962

Zhang, Zhu and Won, Doyeon and Pastore, Donna (2005) The Effects of Attitudes Toward Commercialization on College Students' Purchasing Intentions of Sponsors' Products. Sport Marketing Quarterly, 14 (3). pp. 177-187. ISSN 1061-6934

Book Section

Ahsan, Kamrul (2010) Understanding trends of car recalls. In: IEEM 2010 : the IEEE International Conference on Industrial Engineering and Engineering Management : The Venetian Macao-Resort-Hotel, 7 to 10 December 2010. IEEE, Piscataway, N.J., pp. 1123-1127. ISBN 9781424485017 (print), 9781424485024 (online), 9781424485031

Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland. ISBN 9780730300250

Ali, Shameem (2011) The declining popularity of Werribee Park. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland. ISBN 9780730300250

Bingley, Scott and Burgess, Stephen and Hunter, Gordon (2010) Promoting the Websites of Community-Based Organisations. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z.. ISBN 9780473178208, 9780473178192

Brennan, Linda and Binney, Wayne (2008) The Redefining of Debt: Vulnerable Consumers and the Acceptance of Debt in Australia. In: Latin American Advances in Consumer Research : Sao Paulo, Brazil. Acevedo, Claudia R and Hernandez, José Mauro C and Lowrey, Tina M, eds. Association for Consumer Research, Duluth, MN. ISBN 0915552620 9780915552627

Che Nawi, Noorshella and Tatnall, Arthur (2010) A Conceptual Framework For Creating Customer Satisfaction in E-Retailing in Malaysia. In: Proceedings of the Malaysia-Indonesia International Conference on Economics, Management and Accounting 2010 "Regional Development in an Era of Global Innovations Economy". Rahim, Ruzita Abdul and Alxlullah, Nor Liza and Omar, Nor Asiah and Shukor, Zaleha Abdul and Idris, Siti Hajar Mohd and Hamzah, Noradivia and Wei, Che Aniza Che, eds. Faculty of Economics and Management, University Kobangsoan Malaysia, Bangi, Selangor, Malaysia. ISBN 9789833198573

Che Nawi, Noorshella and Tatnall, Arthur and Fong, Michelle W. L (2014) Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Ghorbani, Ali, ed. IGI Global, Hershey, Pennsylvania, pp. 216-228. ISBN 9781466648647 (print) 9781466648654 (online)

Drake, Colin N and Jago, Leo Kenneth and Deery, Margaret (2010) What future for corporate hospitality post the GFC? An appraisal of the marketing effectiveness of corporate hospitality. In: CAUTHE 2010 : tourism and hospitality : challenge the limits. Faculty of Business, University of Tasmania, Hobart. ISBN 9781862955608

Hall, John and Binney, Wayne and O'Mahony, Barry G (2003) Wine Purchasing Behaviour in Hospitality Settings: Age-Related Market Segments and Their Purchase Motivations. In: Riding the wave of tourism and hospitality research : proceedings of the Council of Australian University Tourism and Hospitality Education Conference, Coffs Harbour, 2003. Braithwaite, Robyn L and Braithwaite, Richard W, eds. Southern Cross University, Lismore, NSW, pp. 1-11. ISBN 1863844899

Harvey, Matt and Frost, Warwick and White, Leanne (2014) Exploring wine and identity. In: Wine and identity : branding, heritage, terroir. Harvey, Matt and White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 1-13. ISBN 9780415814195

Hede, Anne-Marie and Hall, John and O'Mahony, Barry G (2004) Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia. In: Proceedings of Tourism : State of the Art II Conference 2004. The Scottish Hotel School, ‬University of Strathclyde, Glasgow, Scotland. ISBN 0954803906 9780954803902

Hede, Anne-Marie and Hall, John and O'Mahony, Barry G (2004) Understanding The Leisure Motives of Visitors to Tourist Attractions. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris and Arcodia, Charles and Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 295-301. ISBN 1864997583

Hede, Anne-Marie and Kellett, Pamm (2011) Case Study 5.1 Why Redevelop Melbourne Park. In: Sport tourism development 2nd ed. Hinch, Tom and Higham, James, eds. Aspects of tourism . Channel View Publications, Bristol, England, pp. 92-94. ISBN 9781845411954 (hbk), 9781845411947 (pbk), 9781845411961 (ebook)

Hede, Anne-Marie and O'Mahony, Barry G (2004) The Media and the Development of the Tourism Industry during the 20th and 21st Centuries: An Analysis of Four Noteworthy Cases. In: International Tourism and Media Conference Proceedings. Frost, Warwick and Croy, Glen and Beeton, Sue, eds. Tourism Research Unit, Monash University, Narre Warren, Vic., pp. 69-76. ISBN 0975713108

Huang, Hsun and Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, Paul and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z.. ISBN 9780473178208

Inglis, Judi and Pearlman, Michael and Whitelaw, Paul A (2004) Park Management: Towards an Integrated Model of Best Practice. In: CAUTHE 2004 : Creating Tourism Knowledge. Cooper, Chris and Arcodia, Charles and Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 322-334. ISBN 1864997583

Islam, Hafizul and Miah, Shah Jahan (2012) Motivation-based IS Evaluation Strategy: a Perspective of Marketing Information Systems. In: ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012. Lamp, John, ed. Australasian Conference on Information Systems, Geelong, Victoria.

Junek, Olga and Binney, Wayne and Deery, Margaret (2004) Disastrous Events and Destination Image. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris and Arcodia, Charles and Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 376-387. ISBN 1864997583

Kohlborn, Thomas and Luebeck, Christian and Korthaus, Axel and Fielt, Erwin and Rosemann, Michael and Riedl, Christoph and Krcmar, Helmut (2010) Conceptualizing a Bottom-Up Approach to Service Bundling. In: Advanced information systems engineering : 22nd international conference, CAiSE 2010, Hammamet, Tunisia, June 7-9, 2010 : proceedings. Pernici, Barbara, ed. Lecture notes in computer science (6051). Springer, Berlin, pp. 129-134. ISBN 9783642130939 (print), 9783642130946 (online)

Lockstone, Leonie (2007) Major case study : Shape shifters - the role and function of modern museums. In: Musum marketing : competing in the global marketplace. Rentschler, Ruth and Hede, Anne-Marie, eds. Elsevier, Amsterdam, pp. 61-68. ISBN 9780750680653

Michael, Ian and Armstrong, Anona (2003) Consumers, Marketers and Organisations in a Wired World. In: Proceedings of the Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, New South Wales, Australia, 20-22 August 2003. University of Western Sydney, Sydney. ISBN 0646421719

Miranda, Mario J and Konya, Laszlo (2011) Products with carbon footprints compliant features may attract higher prices. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin and Sanders, Dale, eds. Australian and New Zealand Marketing Academy, Perth. ISBN 9780646563305

Mitsis, Ann and Foley, Patrick (2010) Do the demographic variables of Generation Y and English language enculturation influence the perceptions of consumer-based brand equity? In: Proceedings of the Academy of World Business, Marketing and Management Development Conference, Oulo, Finland, 12-15 July 2010. Academy of World Business, Marketing and Management Development, Oulo, Finland, pp. 259-270. ISBN 9780975227237

Nencyz Thiel, Magda and Winchester, Maxwell (2010) I don't like it so I don't buy it - negative perceptions and private label brands. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z.. ISBN 9780473178208, 9780473178192

O'Mahony, Barry G and Binney, Wayne and Hall, John (2004) Irish Theme Pubs: An Evaluation of Environmental Cues. In: CAUTHE 2004 : Creating tourism knowledge. Cooper, Chris and Arcodia, Charles and Solnet, David and Whitford, Michelle, eds. Conference of Australian University Tourism and Hospitality Education, Australia, pp. 546-557. ISBN 1864997583

Peltz, Philipp (2013) Digital Distribution Models Reviewed: The Content Provider’s Perspective. In: Music Business and the Experience Economy : The Australasian Case. Tschmuck, P and Pearce, PL and Campbell, S, eds. Springer, Heidelberg, Germany, pp. 99-117. ISBN 9783642278983

Peters, Christoph and Kohlborn, Thomas and Korthaus, Axel and Fielt, Erwin and Ramsden, Andrew (2011) Service Delivery in One-Stop Government Portals - Observations Based on a Market Research Study in Queensland. In: Proceedings of the Australiasian Conference on Information Systems ACIS 2011 - "Identifying the Information Systems Discipline", Sydney, Australia, 30th November - 2nd December 2011. Australasian Conference on Information Systems, Sydney. ISBN 9781742102399

Phonthanukitithaworn, C and Sellitto, Carmine and Fong, Michelle (2015) A Study of Mobile Payment (M-payment) Services Adoption in Thailand. In: Encyclopedia of Information Science and Technology. Khosrow-Pour, M, ed. Information Science, Hershey, PA, pp. 731-741.

Polonsky, Michael Jay and Grau, Stacy Landreth and Garma, Romana (2009) Exploring US Consumers Understanding of Carbon Offsets. In: AMS 2009: Developments in Marketing Science: Annual Conference of the Academy of Marketing Science. Robinson, Leroy, ed. Academy of Marketing Science, Coral Gables, Fla, pp. 14-18. ISBN 0939783290

Polonsky, Michael Jay and Vocino, Andrea and Grau, Stacy Landreth and Garma, Romana (2010) General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach. In: AMA summer educators conference 2010 : enhancing knowledge development in marketing, Boston, Massachusetts, USA, 13-16 August, 2010. Iyer, Easwar and Coulter, Robin, eds. AMA Educators Proceedings (21). American Marketing Association, Chicago, Ill., pp. 294-295. ISBN 9781617822537

Polonsky, Michael Jay and Whitelaw, Paul A (2004) Exploring Multi-Dimensional Perceptual Ranking of Marketing Journals by North American Academics. In: 2004 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing. Bernhardt, Kenneth L and Boles, James S and Ellen, Pam Scholder, eds. American Marketing Association, Chicago, IL, pp. 13-20. ISBN 0887573115

Prentice, Catherine and King, Brian (2010) The Role of Relationship Selling in the performance of Casino Employees. In: CAUTHE 2010 : tourism and hospitality : challenge the limits. Faculty of Business, University of Tasmania, Hobart, Tasmania, pp. 1165-1184. ISBN 9781862955608

Roberts, Linda Margaret and Deery, Margaret (2004) Good Living Tourism: Case Studies of Two Food and Wine Regions in Victoria: Yarra Valley and Macedon Ranges. In: International wine tourism research : proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May 2-5, 2004. Carlsen, Jack and Charters, Stephen, eds. Vineyard Publishing Pty Ltd, Guildford, Australia. ISBN 1740168011

Robertson, Martin and Wardrop, K (2004) Events and the Destination Dynamic : Edinburgh Festivals, Entrepreneurship and Strategic Marketing. In: Festival anf Events management : An International Arts and Culture Perspective. Yeoman, Ian and Robertson, Martin and Ali-Knight, Jane and McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 115-129. ISBN 9780750658720

Thyne, Maree and Hede, Anne-Marie (2010) The literary fan: legitimising fandom in the presence of the inauthentic. In: AM 2010 Transformational Marketing: Proceedings of Academy of Marketing. Academy of Marketing, pp. 80-87.

Ton-That, Quynh-Du and Doughney, James and Vu, Jo (2009) The Introduction of Gambling and the Vietnamese Community in Melbourne, Australia. In: The 14th International Conference on Gambling and Risk Taking: 35th Anniversary. University of Nevada, Reno, NV. (Unpublished)

Vu, Huy quan and Beliakov, G and Li, G (2014) A Choquet Integral Toolbox and Its Application in Customer Preference Analysis. In: Data Mining Applications with R. Zhao, Y and Cen, Y, eds. Academic Press, Waltham, Massachusetts, pp. 247-272. ISBN 9780124115118

Wardrop, K and Robertson, Martin (2004) Edinburgh's Winter Festival. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian and Robertson, Martin and Ali-Knight, Jane and McMahon-Beattie, Una and Drummond, Siobhan, eds. Elsevier Butterworth-Heinemann, Oxford, UK, pp. 346-357. ISBN 9780750058720

Watne, Torgeir (2010) Doing More with Less; the Analytical Secrets of Dyadic Data. In: ANZMAC 2010. Ballantine, Paul and Finsterwalder, Jörg, eds. Dept. of Management, University of Canterbury, Christchurch, N.Z.. ISBN 9780473178208, 9780473178192

Watne, Torgeir (2007) Should TV ads aimed at children be banned in Australia? In: ANZMAC 2007: 3Rs, reputation responsibility relevance. Thyne, Maree and Deans, Kenneth R. and Gnoth, Juergen, eds. University of Otago, Dunedin, NZ, pp. 2397-2405. ISBN 9781877156299

Watne, Torgeir and Brennan, Linda (2011) Reciprocal Consumer Socialisation: Implications for Social Marketing and Sustainable Consumption. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth. ISBN 9780646563305

Watne, Torgeir and Brennan, Linda (2009) Secondary Consumer Socialisation of Adults. In: Proceedings of 'Sustainable Management and Marketing', the 23rd Annual Australian and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Victoria, Australia, 30 November - 02 December 2009. Australian and New Zealand Marketing Academy, Canning Bridge, WA. ISBN 1863081585 (print) 1863081607 (print)

Watne, Torgeir and Winchester, Tiffany (2011) Family holiday decision making: the knowledge and influence of adolescent children and parents. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth. ISBN 978646563305

Webster, Sally (2012) Consumer Kids and Tourists - Creatively Marketing a City to Young Tourists. In: Family Tourism : Multidisciplinary Perspectives. Schanzel, Heike and Yeoman, Ian and Backer, Elisa, eds. Aspects of tourism (56). Channel View Pubications, Bristol, pp. 143-155. ISBN 9871845413279 (print) 9781845413286 (online)

Westerbeek, Hans and Anderson, Alastair (2010) Marktonderzoek - Sport en Bewegen voor Ouderen. In: Sport, Bewegen en Ouderen : van wetenschap naar praktijk. Arko Sports Media, Nieuwegein, Nieuwegein, The Netherlands. ISBN 9789054721314

Westerbeek, Hans and Smith, Aaron (2005) Australian amateur soccer and ethnicity: cross-cultural marketing challenges. In: Football Fever: crossing boundaries. Nicholson, Matthew and Stewart, Bob and Hess, Rob, eds. Maribyrong Press, Hawthorn, Vic, pp. 73-88. ISBN 0975238426

White, Leanne (2010) From the world coffee conference to the local cafe: coffee events large and small. In: Coffee culture, destinations and tourism. Jolliffe, Lee, ed. Tourism and cultural change . Channel View, Bristol, pp. 53-65. ISBN 9781845411428

White, L and Leung, D (2015) Wishing you Good Health, Prosperity and Happiness: Exploring the Rituals and Traditions of Chinese New Year. In: Rituals and Traditional Events in the Modern World. Laing, J and Frost, W, eds. Routledge advances in event research series . Routledge, Abingdon, Oxon, 78 - 89. ISBN 9780415707367

White, Leanne (2014) Australian native spices: building the 'bush tucker' brand. In: Spices and tourism : destinations, attractions and cuisines. Jolliffe, Lee, ed. Tourism and Cultural change (38). Channel View, Bristol, U.K, pp. 153-168. ISBN 9781845414429

White, Leanne (2014) Branding the Barossa: pioneers, heritage and tourism in Australia's famous wine region. In: Wine and identity : branding, heritage, terroir. Harvey, Matt and White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 114-130. ISBN 9780415814195

White, Leanne (2013) Imagining the Nation: Signifiers of National Capital Status in Washington, DC and Canberra. In: Tourism in national capitals and global change. Maitland, Robert, ed. Routledge, Oxon, pp. 115-129. ISBN 9780415826952

White, Leanne (2013) Marvellous, murderous and macabre Melbourne: taking a walk on the dark side. In: Dark tourism and place identity : managing and interpreting dark places. White, Leanne and Frew, Elspeth Ann, eds. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford, pp. 217-235. ISBN 9780415809658

White, Leanne (2015) Swiss and Italian Identities: Exploring Heritage, Culture and Community in Regional Australia. In: Exploring Community Festivals and Events. Jepson, A and Clarke, A, eds. Routledge advances in event research series . Routledge, Abingdon, Oxon, pp. 197-211. ISBN 9781138023284

White, Leanne and Frew, Elspeth Ann (2013) Beyond the dark side: research directions for dark tourism. In: Cark tourism and place identity : managing and interpreting dark places. White, Leanne and Frew, Elspeth Ann, eds. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford, pp. 276-282. ISBN 9780415809658

White, Leanne and Frew, Elspeth Ann (2013) Exploring dark tourism and place identity. In: Dark tourism and place identity : managing and interpreting dark places. White, Leanne and Frew, Elspeth Ann, eds. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford, pp. 1-10. ISBN 9780415809658

White, Leanne and Harvey, Matt and Frost, Warwick (2014) The blending of wine and identities. In: Wine and identity : branding, heritage, terroir. Harvey, Matt and White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 245-250. ISBN 9780415814195

Winchester, Maxwell and Lees, Gavin (2011) An investigation of the success of targeting radio stations in New Zealand. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth. ISBN 9780646563305

Winchester, Maxwell and Nencyz Thiel, Magda and Arding, Rachael and Lees, Gavin (2011) The importance of prior knowledge in understanding consumer purchases of fair trade brands. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth. ISBN 9780646563305

Winchester, Tiffany and Winchester, Maxwell and Alvey, Felicity (2011) Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations. In: Australia New Zealand Marketing Academy Conference 2011 : Proceedings. MacCarthy, Martin, ed. School of Marketing, Edith Cowan University, Perth. ISBN 9780646563305

Monograph

Bhaskaran, Suku (2010) Using the internet to enhance small to medium sized food businesses. Project Report. Rural Industries Research and Development Corporation, Barton, A.C.T..

MacFarlane, Ian and Jago, Leo Kenneth (2009) The Role of Brand Equity in Helping to Evaluate the Contribution of Major Events. Technical Report. Cooperative Research Centre for Sustainable Tourism, Gold Coast.

Sadler, Kirsten and Alder, Malcolm (2011) Going social: how businesses are making the most of social media. Project Report. KPMG, Australia.

Sadler, Kirsten and Alder, Malcolm (2011) Social media: the voyage of discovery for business. Project Report. KPMG, Australia.

Conference or Workshop Item

ALETI, Torgeir and Cheong, M, and Turner, W, (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.

Aleti, Torgeir and Cheong, M, (2013) Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users. In: Australia New Zealand Marketing Academy Conference 2013 : proceedings, 1--04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Ayob, Mohd faizal (2016) The Diffusion of New Technology amongst Small-and Medium-Sized Hotels (SMHs) in Malaysia. In: International Conference on Information and Communication Technologies in Tourism PhD Workshop, 02 February 2016-05 February 2016, Bilbao, Spain.

BURGESS, Stephen and Sellitto, Carmine and Buultjens, J and Cox, C (2015) How Australian SMEs engage with social media. In: 2nd European Conference on Social Media, 09 July 2015-10 July 2015, Porto, Portugal.

Burgess, Stephen and Zoppos, B (2002) The Features of Selected Australian Web Sites. In: E-Conomy From Here to Where?, 28 November 2002-29 November 2002, Perth, Western Australia.

Cox, Carmen and Burgess, Stephen and Sellitto, Carmine and Buultjens, Jeremy (2011) Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing. In: From principles to practices : bridging the practitioner-academic divide in hospitality, 4-5 July 2013, Lausanne, France. (Unpublished)

Drake, Colin and Jago, Leo and Deery, Margaret (2009) Corporate hospitality at special events : is it fundamental in B2B marketing communications or just 'froth And bubble'? In: International Event Management Summit - Meeting the challenge of sustainable development : how do public and corporate events engage with the global agenda?, 6--07 July 2009, Surfers Paradise, Queensland.

Garma, Romana and Vocino, A and Polonsky, M (2009) Modelling General and Carbon Related Environmental Knowledge, Attitudes and Behaviour. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Grant, Ken and Laney, Richard and Nasution, Hanny and Pickett, Bill (2009) The role of management control to Australian SME's sales effectiveness. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Grant, Ken and Nasution, Hanny (2009) Examing the marketing : sales relationships and its implications for business performance. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Hall, Emma and Binney, Wayne and Hall, J and Lockstone-Binney, Leonie (2013) The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance. In: Academy of Marketing 2013 Conference, 08 July 2013-11 July 2013, Cardiff, United Kingdom.

Hede, Anne-Marie and Kellett, Pamm (2010) Exploring the roles of new media and IMC for special events. In: Transformational Marketing: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry University Business School. (Unpublished)

Hede, Anne-Marie and Thyne, Maree and White, Tabitha (2010) Sources for authentic visitor experiences: preliminary findings from museums in Australia. In: AM2010 : Transformational Marketing: Academy of Marketing Conference, 6-8 July, 2010, Coventry University Business School.

Hede A.M, and ALETI, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.

Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.

Josiassen, Alexander and Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.

LEES, G and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 1--03 December 2014, Gold Coast, Australia.

Lees, G and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30--02 December 2009, Melbourne.

Lees, Gavin and Winchester, Maxwell (2013) Do competing supermarkets generally have the same sort of shoppers? In: Australian and New Zealand Marketing Academy Conference, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Lepa, J and Tatnall, Arthur (2002) Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal. In: E-Conomy From Here to Where?, 28 December 2002-29 December 2002, Perth.

Nasution, Hanny and Mavondo, Felix (2010) Marketing competences and customer value: a comparison study across cultures. In: Cultural Perspectives in Marketing Conference Program, 21-24 July 2010, Lille, France.

Polonsky, M and Garma, Romana (2008) Are Carbon Offsets Potentially the New 'Greenwash'? In: Australian and New Zealand Marketing Academy Conference, 01 December 2008-03 December 2008, Olympic Park, Sydney, NSW.

Tower, John and Jago, Leo Kenneth (2008) The nature of sport relationships influence sport organisations' capacity to contribute to their community. In: 2008 World Leisure Congress. (Submitted)

Vu, Huy quan and Li, G and Beliakov, G (2012) A fuzzy decision support method for customer preferences analysis based on Choquet Integral. In: IEEE International Conference on Fuzzy Systems (FUZZ-IEEE), 10 June 2012-15 June 2012, Brisbane.

WINCHESTER, M and Lees, G (2014) Do Australian pharmaceutical retail brands have different psychographic segmentation profiles? In: ANZMAC Annual Conference 2014 : Agents of Change, 1--03 December 2014, Brisbane.

WINCHESTER, M and Lees, G (2014) How Accurate are Segmentation Profiles? An Investigation of into Whether Customers of Australia’s Top Ten Banks Fit within Specific Segmentation Profiles. In: Australian & New Zealand Marketing Academy Conference, 1--03 December 2014, Brisbane, Australia.

WINCHESTER, M and lees, G and de Silva, S (2014) Is There Product Segmentation in Australia’s Top Ten Banks. In: Australian & New Zealand Marketing Academy Conference, 1--03 December 2014, Gold Coast, Australia.

Watne, T and Brennan, L., and Binney, W, and Parker L, (2012) The use of the NEP scale as a measure of environmental attitudes. In: ANZMAC 2012, 3--05 December 2012, Adelaide, Australia.

Book

Houghton, Luke and Miah, Shah Jahan and Blake, Jacqueline, eds. APDSI2008 : 13th Asian-Pacific Decision Sciences Conference 2008. Griffith University, Brisbane. ISBN 9781921391357

White, Leanne and Frew, Elspeth Ann, eds. (2013) Dark tourism and place identity : managing and interpreting dark places. Contemporary geographies of leisure, tourism and mobility . Routledge, Oxford. ISBN 9780415809658

Ho, Henry and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland. ISBN 9780730300243 (print), 9780730300250 (online)

Hede, Anne-Marie and Rentschler, Ruth, eds. (2010) Reflections on ANZAC Day from one milenium to the next. Heidelberg Press, Heidelberg, Vic.. ISBN 9781920889418

Harvey, Matt and White, Leanne and Frost, Warwick, eds. (2014) Wine and identity : branding, heritage, terroir. Routledge studies of gastronomy, food and drink . Routledge, Oxon. ISBN 9780415814195

Inglis, Judi and Deery, Margaret and Whitelaw, Paul A (2007) The Development of Place Attachment in Parks. Sustainable Tourism CRC,, Gold Coast, Qld., p. 43. ISBN 9781920965440

Shilbury, David and Quick, Shayne and Westerbeek, Hans (2003) Strategic Sport Marketing. Sport Management Series . Allen & Unwin, Crows Nest, NSW. ISBN 9781865089188

Shilbury, David and Quick, Shayne and Westerbeek, Hans (1998) Strategic Sport Marketing. Allen & Unwin, Sydney. ISBN 9781864484618

Shilbury, David and Westerbeek, Hans and Quick, Shayne and Funk, Daniel and Karg, Adam (2014) Strategic Sport Marketing. Sport Management Series . Allen & Unwin, Sydney. ISBN 9781743314777

Thesis

ALdrees, Ghada Ahmed (2015) The role of cosmopolitanism on perceptions of authenticity of perfumes and consumer behaviour : an investigation in Saudi Arabia. PhD thesis, Victoria University.

Alharbi, Badr (2013) Mobile Phone Service Providers in Saudi Arabia : Students' Customer Satisfaction. Other Degree thesis, Victoria University.

Ali, Azwadi (2010) The mediating role of attitudes in using investor relations websites. PhD thesis, Victoria University.

Bhaskaran, Sukumaran (1994) A study of current strategies and position and an analysis of the market prospects for the export of Australian dairy products to Malaysia. Research Master thesis, Victoria University of Technology.

Chang, Ching-Hung (2007) The effect of newness of physical surroundings on theme park visitors' repurchase behaviour. PhD thesis, Victoria University.

Chang, Yi-Wei (2008) The impact of consumer perceptions of service convenience on behavioural intentions : a study of health clubs in Taiwan. Other Degree thesis, Victoria University.

Chaunkamnerdkarn, Sirirat (2006) Using learning style knowledge to enhance student learning and skill development : a case study of hospitality education at a Thai university. PhD thesis, Victoria University.

Che Nawi, Noorshella (2012) Small online apparel businesses in Malaysia : a framework for customer satisfaction. PhD thesis, Victoria University.

Chen, Po-Tsang (2008) The role of perceived value in a customer loyalty model : an investigation of the Australian coffee outlet industry. PhD thesis, Victoria University.

Drake, Colin N (2010) A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions. PhD thesis, Victoria University.

Gutierrez, Ben Paul Baltazar (1998) The dynamics of brand choice behaviour in selected personal care products in urban Philippines. Other Degree thesis, Victoria University of Technology.

Harvey, Kathryn (1995) Opportunities for marketing chilled Indian samosas in Australia. Coursework Master thesis, Victoria University of Technology.

Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.

Hoang, Thi Thanh Van (2010) Urban planning and the place marketing model : an application to cities and provinces in Viet Nam. PhD thesis, Victoria University.

Hungchen, Hsieh (2008) Empathy and consumer purchase intentions : an empirical investigation of upscale restaurants. PhD thesis, Victoria University.

Kay, Pandora (2007) Determinants of cultural event tourist motivation. PhD thesis, Victoria University.

Kealesitse, Botshabelo (2009) The impact of performance-based reward system (PBRS) on customers' perceived service outcomes. PhD thesis, Victoria University.

Khemthong, Suree (2007) Adoption and diffusion of Internet and Web technologies in hotel marketing : a study of hotels in Thailand and Australia. PhD thesis, Victoria University.

Kidrakarn, Karun (2014) Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities. Other Degree thesis, Victoria University.

Kuzich, Joze (2002) Enablers and inhibitors of electronic commerce : an Australian study. Other Degree thesis, Victoria University of Technology.

Leepaiboon, Pannakarn (2007) A model of consumer decision-making for the adoption of Thai food in Victoria, Australia. PhD thesis, Victoria University.

Leskova, Zuzana (2016) International Marketing Communication in Higher Education: An Interpretive Communication Audit of Victoria University in Melbourne, Australia. PhD thesis, Victoria University.

McArdle, Kristina (1998) Temporal, spatial and thematic analysis of special events in Victoria (1997). Research Master thesis, Victoria University of Technology.

Michael, Ian (2005) Consumer behaviour in computer mediated environments : implications for marketers. Other Degree thesis, Victoria University .

Mitsis, Ann (2007) Antecedents to student-based brand equity : student brand loyalty and perceived quality in higher education. PhD thesis, Victoria University.

Mokhtar, Noor Fadhiha (2013) An Internet adoption framework for marketing by small business enterprises in developing countries. PhD thesis, Victoria University.

Nasir, Wan Mohd (2013) The relationship between strategic orientation and firm performance : evidence from small and medium enterprises in Malaysia. PhD thesis, Victoria University.

Parkvithee, Narissara (2010) The role of country-of-origin (COO) and brand effects on Asian consumers’ apparel choices in Thailand. Other Degree thesis, Victoria University.

Ramsay, Barrie Cameron (2006) Structural design framework for online loyalty programmes. Other Degree thesis, Victoria University .

Rawaz, Azadeh (2016) Enhancing Customer Loyalty in Health Clubs: the Role of Social Media. PhD thesis, Victoria University.

Seow, Maye (1991) Trends of the incentive travel market in Australia. Coursework Master thesis, Victoria University of Technology.

Shelley, Peter D (1991) An industry perspective of travel and tourism distribution channels. Coursework Master thesis, Victoria University of Technology.

Srinaruewan, Preeda (2013) Consumer reactions to corporate social responsibility (CSR) in Thailand : the moderating effect of competitive positioning. Other Degree thesis, Victoria University.

Vatjanapukka, Verawoot (2004) Consumer attitudes towards medical information : an exploratory study of direct-to-consumer prescription drug advertising in Australia. Other Degree thesis, Victoria University of Technology.

Wada, Atsushi (1992) The potential of the Japanese student market for Australia : the overseas travel expectations and preferences of Japanese tertiary students. Coursework Master thesis, Victoria University of Technology.

Wallace, Douglas Melvin (1995) Measurement of customer quality and service requirements in a paper converting company. Coursework Master thesis, Victoria University of Technology.

Wang, Jeffrey Jian (2012) Examination of outsourcing of components and finished products from Australia to companies in China : inter-firm business problems, solutions and business success factors. Other Degree thesis, Victoria University.

White, Leanne (1994) Commercial nationalism: images of Australia in television advertising. Research Master thesis, Victoria University of Technology.

Wong, Chui Yim (2005) The impact of foreign versus local aspects of country-of-origin on Chinese consumers' evaluation of home and foreign products. Research Master thesis, Victoria University .

Woodhouse, Rob (1996) A study of the issues and effectiveness of sponsorship in sport. Coursework Master thesis, Victoria University of Technology.