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Chang, Ching-Hung (2007) The effect of newness of physical surroundings on theme park visitors' repurchase behaviour. PhD thesis, Victoria University.

Chang, Yi-Wei (2008) The impact of consumer perceptions of service convenience on behavioural intentions : a study of health clubs in Taiwan. Other Degree thesis, Victoria University.

Chaunkamnerdkarn, Sirirat (2006) Using learning style knowledge to enhance student learning and skill development: a case study of hospitality education at a Thai university. PhD thesis, Victoria University.

Che Nawi, Noorshella (2012) Small online apparel businesses in Malaysia : a framework for customer satisfaction. PhD thesis, Victoria University.

Che Nawi, Noorshella and Tatnall, Arthur (2010) A Conceptual Framework For Creating Customer Satisfaction in E-Retailing in Malaysia. In: Proceedings of the Malaysia-Indonesia International Conference on Economics, Management and Accounting 2010 "Regional Development in an Era of Global Innovations Economy". Rahim, Ruzita Abdul, Alxlullah, Nor Liza, Omar, Nor Asiah, Shukor, Zaleha Abdul, Idris, Siti Hajar Mohd, Hamzah, Noradivia and Wei, Che Aniza Che, eds. Faculty of Economics and Management, University Kobangsoan Malaysia, Bangi, Selangor, Malaysia.

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Chen, Po-Tsang (2008) The role of perceived value in a customer loyalty model: an investigation of the Australian coffee outlet industry. PhD thesis, Victoria University.

Cox, Carmen, Burgess, Stephen, Sellitto, Carmine and Buultjens, Jeremy (2011) Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing. In: From principles to practices : bridging the practitioner-academic divide in hospitality, 4-5 July 2013, Lausanne, France. (Unpublished)

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D'Amico, Elizabeth J, Martino, Steven C, Collins, Rebecca L, Shadel, William G, Tolpadi, Anagha, Kovalchik, Stephanie and Becker, Kirsten (2017) Factors associated with younger adolescents' exposure to online alcohol advertising. Psychology of Addictive Behaviors, 31 (2). 212 - 219. ISSN 0893-164X

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Davis, JA and Farrell, Mark ORCID: 0000-0002-4561-9451 (2016) The Market Oriented University: Transforming Higher Education. Edward Elgar, Cheltenham, United Kingdom.

Dick, Ronald and Schwarz, Eric ORCID: 0000-0002-2035-7723 (2020) The Perceived Value of Marketing Techniques Utilized by NBA Marketing Directors. Journal of Marketing Development and Competitiveness, 14 (1). pp. 38-47. ISSN 2155-2843

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Drake, Colin N (2010) A conceptual framework for assessing the role that corporate hospitality plays on customer loyalty and purchase intentions. PhD thesis, Victoria University.

Drake, Colin N, Jago, Leo Kenneth and Deery, Margaret (2010) What future for corporate hospitality post the GFC? An appraisal of the marketing effectiveness of corporate hospitality. In: CAUTHE 2010 : tourism and hospitality : challenge the limits. Faculty of Business, University of Tasmania, Hobart.

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Ellis, Robert B and Waller, David S (2011) Marketing education in Australia before 1965. Australasian Marketing Journal, 19 (2). pp. 115-121. ISSN 1441-3582

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Garma, Romana ORCID: 0000-0002-4887-6680, Vocino, A and Polonsky, M (2009) Modelling General and Carbon Related Environmental Knowledge, Attitudes and Behaviour. In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing, 30 November 2009-02 December 2009, Crown Promenade, Melbourne, Australia.

Grant, Ken, Laney, Richard, Nasution, Hanny and Pickett, Bill (2008) The sum of sales - SME marketing. Monash Business Review, 4 (2). p. 18. ISSN 1833-4091

Grant, Ken, Laney, Richard, Nasution, Hanny and Pickett, Bill (2009) The role of management control to Australian SME's sales effectiveness. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Grant, Ken and Nasution, Hanny (2009) Examing the marketing : sales relationships and its implications for business performance. In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009 - Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

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Hall, Emma, Binney, Wayne, Hall, John and Lockstone-Binney, Leonie (2013) The Performance of Bundling: A probabilistic approach to structuring package deals for the performance arts: A case study in opera attendance. In: Academy of Marketing 2013 Conference, 08 July 2013-11 July 2013, Cardiff, United Kingdom.

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Wine Purchasing Behaviour in Hospitality Settings: Age-Related Market Segments and Their Purchase Motivations. In: Riding the wave of tourism and hospitality research : proceedings of the Council of Australian University Tourism and Hospitality Education Conference, Coffs Harbour, 2003. Braithwaite, Robyn L and Braithwaite, Richard W, eds. Southern Cross University, Lismore, NSW, pp. 1-11.

Hall, John, O'Mahony, Barry G and Vieceli, Julian (2009) An empirical model of attendance factors at major sporting events. International Journal of Hospitality Management, 29 (2). pp. 328-334. ISSN 0278-4319

Hall, John and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2001) Empirical Analysis of Spawton’S (1991) Segmentation of the Australian Wine Market. Asia Pacific Advances in Consumer Research, 4. 319-327.

Hallinan, Christopher J and Burke, Michael (2005) Transition Game: Globalisation and the Marketing of a Suburban `Nationalised' Basketball team in Australia. International Journal for Sport Management and Marketing, 1 (1-2). pp. 127-140. ISSN 1475-8962

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Harvey, Matt, Frost, Warwick and White, Leanne (2014) Exploring wine and identity. In: Wine and identity : branding, heritage, terroir. Harvey, Matt, White, Leanne and Frost, Warwick, eds. Routledge studies of gastronomy, food and drink . Routledge, Oxon, pp. 1-13.

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 and Rentschler, R (2007) Mentoring volunteer festival managers: Evaluation of a pilot scheme in regional Australia. Managing Leisure, 12 (2-3). 157 - 170. ISSN 1360-6719

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 and Watne, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.

Hede, Anne-Marie ORCID: 0000-0002-6204-7088 (2013) Arts Marketing and Web 2.0-Based Audience Development Initiatives. In: The Routledge Companion to Arts Marketing. OReilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A, eds. Routledge Companions in Business, Management and Accounting . Routledge, pp. 151-160.

Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Segmenting the Local Market for Cultural Tourist Attractions: A Case of Melbourne, Australia. In: Proceedings of Tourism : State of the Art II Conference 2004. The Scottish Hotel School, ‬University of Strathclyde, Glasgow, Scotland.

Hede, Anne-Marie, Hall, John and O'Mahony, Barry G (2004) Understanding The Leisure Motives of Visitors to Tourist Attractions. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 295-301.

Hede, Anne-Marie and Kellett, Pamm (2011) Case Study 5.1 Why Redevelop Melbourne Park. In: Sport tourism development 2nd ed. Hinch, Tom and Higham, James, eds. Aspects of tourism . Channel View Publications, Bristol, England, pp. 92-94.

Hede, Anne-Marie and Kellett, Pamm (2010) Exploring the roles of new media and IMC for special events. In: Transformational Marketing: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry University Business School. (Unpublished)

Hede, Anne-Marie and Kellett, Pamm (2011) Marketing communications for special events: Analysing managerial practice, consumer perceptions and preferences. European Journal of Marketing, 45 (6). pp. 987-1004. ISSN 0309-0566

Hede, Anne-Marie and O'Mahony, Barry G (2004) The Media and the Development of the Tourism Industry during the 20th and 21st Centuries: An Analysis of Four Noteworthy Cases. In: International Tourism and Media Conference Proceedings. Frost, Warwick, Croy, Glen and Beeton, Sue, eds. Tourism Research Unit, Monash University, Narre Warren, Vic., pp. 69-76.

Hede, Anne-Marie and Thyne, Maree (2010) A journey to the authentic: Museum visitors and their negotiation of the inauthentic. Journal of Marketing Management, 26 (7-8). pp. 686-705. ISSN 0267-257X (print) 1472-1376 (online)

Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951

Hede, Anne-Marie, Thyne, Maree and White, Tabitha (2010) Sources for authentic visitor experiences: preliminary findings from museums in Australia. In: AM2010 : Transformational Marketing: Academy of Marketing Conference, 6-8 July, 2010, Coventry University Business School.

Hede, Anne-Marie and Watne, Torgeir (2013) Leveraging the human side of the brand using a sense of place: case studies of craft breweries. Journal of Marketing Management. ISSN 0267-257X (print) 1472-1376 (online) (Submitted)

Ho, Henry Wai Leong and Madden-Hallett, Helen ORCID: 0000-0003-1170-9747 (2018) A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Asian Journal of Business Research, 8 (2). pp. 34-56. ISSN 2463-4522

Hoang, Thi Thanh Van (2010) Urban planning and the place marketing model : an application to cities and provinces in Viet Nam. PhD thesis, Victoria University.

Huang, Hsun, Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, P and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z..

Hughes, Katie and Wyatt, Donna (2015) The rise and sprawl of breast cancer pink: an analysis. Visual Studies, 30 (3). 280 - 294. ISSN 1472-586X

Hungchen, Hsieh (2008) Empathy and consumer purchase intentions : an empirical investigation of upscale restaurants. PhD thesis, Victoria University.

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Inglis, Judi, Deery, Margaret and Whitelaw, Paul A (2007) The Development of Place Attachment in Parks. Sustainable Tourism CRC,, Gold Coast, Qld., p. 43.

Inglis, Judi, Pearlman, Michael and Whitelaw, Paul A (2004) Park Management: Towards an Integrated Model of Best Practice. In: CAUTHE 2004 : Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 322-334.

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Jogoo Luchmun, Shikha (2018) Competitiveness of domestic airlines in Australia: the effect of experience quality, brand image and perceived value on behavioural intentions. Other Degree thesis, Victoria University.

Josiassen, Alexander (2009) Are Young Consumers Still Susceptible to The Country-of-Origin Effect? Journal of Business Systems Governance and Ethics, 4 (2). pp. 53-63. ISSN 1833-4318

Josiassen, Alexander (2011) Consumer disidentification and its effects on domestic product purchases: An empirical investigation in the Netherlands. Journal of Marketing, 75 (2). pp. 124-140. ISSN 0022-2429

Josiassen, Alexander (2009) New Product Preannouncements and Consumer Purchase Postponement: the Moderating Role of Product Familiarity. In: 38th European Marketing Academy (EMAC) Annual Conference - Marketing and the Core Disciplines, 26-29 May 2009, Nantes, France.

Josiassen, Alexander (2009) Young Australian consumers and the country-of-origin effect: investigation of the moderating roles of product involvement and perceived product-origin congruency. Australasian Marketing Journal, 18 (1). pp. 23-27. ISSN 1441-3582

Josiassen, Alexander, Assaf, Albert and Pandit, Ameet (2009) Exploring the role of income on consumers' use of product-country image. In: 2009 International Nonprofit and Social Marketing Conference (INSM) : Sustainable Social Enterprise, 14-15 July 2009, Victoria Law School, Melbourne, Victoria.

Josiassen, Alexander and Harzing, Anne-Wil (2008) Descending from the Ivory Tower: Reflections on the Relevance and Future of Country-of-Origin Research. European Management Review, 5 (4). pp. 264-270. ISSN 1740-4754

Josiassen, Alexander, Lukas, Bryan and Whitwell, Gregory (2008) Country-of-Origin Contingencies: Competing Perspectives on Product Familiarity and Product Involvement. International Marketing Review, 25 (4). pp. 423-440. ISSN 0265-1335

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Kealesitse, Botshabelo (2009) The impact of performance-based reward system (PBRS) on customers' perceived service outcomes. PhD thesis, Victoria University.

Khatter, Ajay, McGrath, Michael, Pyke, Joanne ORCID: 0000-0002-0137-937X, White, Leanne ORCID: 0000-0002-7898-0091 and Lockstone-Binney, Leonie ORCID: 0000-0002-0664-2069 (2019) Analysis of hotels’ environmentally sustainable policies and practices: Sustainability and corporate social responsibility in hospitality and tourism. International Journal of Contemporary Hospitality Management, 31 (6). pp. 2394-2410. ISSN 0959-6119

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Kidrakarn, Karun (2014) Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities. Other Degree thesis, Victoria University.

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Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451, Zwaan, Koos and ter Bogt, Tom FM (2015) How are young music artists configuring their media and sales platforms in the digital age? Journal of Marketing Management, 31 (17-18). 1799 - 1817. ISSN 0267-257X

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Lees, Gavin and Winchester, T (2014) Segmenting and targeting in Australia: Are political supporters really all that different? In: ANZMAC, 01 December 2014-03 December 2014, Gold Coast, Australia.

Lees, Gavin and Wright, M (2009) Do the NBD Dirichlet's empirical generalisations hold true for radio listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November 2009-02 December 2009, Melbourne.

Lees, Gavin and Wright, Malcolm (2009) Does the Duplication of Purchase Law Apply to Radio Listening? In: Australian and New Zealand Marketing Academy Conference (ANZMAC) 2009, Sustainable Management and Marketing Conference, 30 November - 2 December 2009, Melbourne.

Lepa, J and Tatnall, Arthur ORCID: 0000-0003-4317-971X (2002) Exploring Consumer Loyalty to Web Sites: Why Older Australians Return to the GreyPath Portal. In: E-Conomy From Here to Where?, 28 December 2002-29 December 2002, Perth.

Leskova, Zuzana (2016) International Marketing Communication in Higher Education: An Interpretive Communication Audit of Victoria University in Melbourne, Australia. PhD thesis, Victoria University.

Liau, Chee How ORCID: 0000-0002-9226-5617, White, Leanne ORCID: 0000-0002-7898-0091, Thomas, Keith and Tan, Seng Teck (2018) “Resilient Young Smokers” - A Proposed Study in Determining Young Adult Smokers’ Responses Towards Anti-Smoking Initiatives in Australia. Asian Social Science, 14 (10). 91 - 101. ISSN 1911-2017

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Luo, JM, Vu, Huy Quan ORCID: 0000-0003-1947-2879, Li, G and Law, R (2018) Tourist behavior analysis in gaming destinations based on venue check-in data. Journal of Travel and Tourism Marketing, 36 (1). pp. 107-118. ISSN 1054-8408 (In Press)

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Madden-Hallett, Helen, Hall, John and Binney, Wayne (2006) The Creation of Effective Learners Using an Autarchic Study Method. International Journal of Learning, 12 (12). pp. 29-36. ISSN 1447-9494

Marks, Brian and Mortensen, Wayne (2003) The failure of a wine closure innovation: A strategic Marketing Analysis. Working Paper. Victoria University, Melbourne, Australia.

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Westerbeek, Hans and Smith, Aaron (2005) Australian amateur soccer and ethnicity: cross-cultural marketing challenges. In: Football Fever: crossing boundaries. Nicholson, Matthew, Stewart, Bob and Hess, Rob, eds. Maribyrong Press, Hawthorn, Vic, pp. 73-88.

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Xia, Haiyang, Vu, Huy Quan ORCID: 0000-0003-1947-2879, Lan, Qiujun, Law, Rob and Li, Gang (2018) Identifying hotel competitiveness based on hotel feature ratings. Journal of Hospitality Marketing and Management, 28 (1). pp. 81-100. ISSN 1936-8623

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